August 31, 2018
marketing strategies

Are Your Marketing Goals and Marketing Strategies Aligned?

As CEO, you’re the lead executive responsible for the operations and performance of the company you represent. One of the biggest tasks of any CEO is setting goals and benchmarks that create a path to success. Setting marketing goals is only the first part of creating that path to success. […]
August 30, 2018
Branding Differentiates You From Your Competitor

How Branding Differentiates You From Your Competitor

What happens when Company A and Company B sell a similar widget? How does Company A convince potential customers to buy widgets from them versus Company B? They do it with branding. Period. Branding differentiates you from your competitor. It’s what sets your business apart from your competitors. It’s what […]
August 29, 2018
b2b sales

The Critical Role of Graphic Design In B2B Sales

Unlike businesses who sell directly to consumers (B2C), B2B businesses sell their products and services to other businesses. B2B sales are different from B2C sales because they usually feature a higher price point and higher sales volume per sale and involve a longer sales cycle with various touchpoints before a […]
August 28, 2018
architecture and graphic design

How Architecture Influences Graphic Design

The creative fields of architecture and graphic design have many elements in common. In fact, you might be surprised by the many ways architecture influences graphic design and vice versa. They both use the principles of space, design, and movement to grab attention, inspire action, and make one project stand […]
August 27, 2018
product tags and labels

3 Things Shark Tank Can Teach You About Product Tags and Labels

Product-based businesses use a variety of methods to grab the attention of their target market. They use social media to post pictures, live demonstrations, and how-to videos. They use posters and signs to introduce new products and to highlight new features and upgrades of existing products. All these marketing methods […]
August 24, 2018
women's equality day

5 Reasons Your Business Should Celebrate Women’s Equality Day

As you head into the weekend, take a moment to make plans for celebrating the women in your professional sphere. Women’s Equality Day 2018 is celebrated on Sunday, August 26, in commemoration of the 19th constitutional amendment, and the 1920 proclamation, giving women in the United States the constitutional right […]