blog

March 14, 2018
brand personality

Brand Personality: How To Choose Colors and Fonts That Fit Your Brand

One of the critical components of successful branding is developing and understanding the personality of your brand. It’s important that your brand have a personality that resonates with your target market and gives your business a face and a feeling. Corporations who build personality into […]
March 15, 2018
brand

How To Integrate Your Brand Into Every Facet of Your Company

The key to integrating your brand into every facet and aspect of your company is having a clear internal definition of your brand story. Your brand story is a valuable tool for a plethora of reasons. It guides your marketing, directs your visual identity, and […]
March 16, 2018
rebranding your company

5 Signs It’s Time To Consider Rebranding Your Company

As business owners, it can be easy to grow familiar with, and attached to, your marketing and branding. Oftentimes, though, that familiarity can lead to complacency and stagnation. That’s why it’s a good idea to perform a regular brand audit. Rebranding your company or corporation […]
March 19, 2018
target market

What Role Should Your Target Market Play In Branding and Graphic Design?

Above all else, professional branding and graphic design are user friendly. The success of corporate graphic design is centered on knowing who the user is. Hint: it’s not the company commissioning the branding and design. Instead, the user is your target market. That leads to […]
March 20, 2018
printer

How To Intentionally Choose A Great Printer Without Relying On Luck

Impetuosity and the luck of the draw can compel many actions. Buying a printer shouldn’t be one of them. Because there are so many brands, types, and price points to choose from, selecting the right printer can be a somewhat daunting task. Rather than relying […]
March 21, 2018
professional relationship

5 Steps To A Successful Professional Relationship Between Client and Designer

Partnering with a skilled graphic designer – or graphic design team – means creating an intentional, mutually beneficial, professional relationship. It means each of you comes to the table eager to work and prepared to do three key things: discuss your company, define your ideal […]