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December 6, 2019
For consumers, marketing and branding and comparison shopping have been forever changed by digital technology. For business owners, marketing and branding and selling have been forever changed by digital technology. That means it’s important to make digital marketing work in both directions. The key to making online representations of your […]
December 5, 2019
Like every successful business, yours needs a clearly defined visual identity to help set it apart from your competitors and to help leave a lasting and memorable impression in the minds of your target market. It’s a huge part of what tells your story, shares your company culture and philosophy, […]
December 4, 2019
Like most small business owners, you probably have two chief priorities for your business – finding new customers and making new sales to your existing customers. That means devising small business marketing strategies that make customer acquisition a readily achievable goal. Start acquiring customers by painting a crystal-clear picture of […]
December 3, 2019
Whether you’ve franchised your business to other entrepreneurs or are an entrepreneur who invested in a franchise business, marketing plays a huge role in your success. In fact, as a franchisee, effective, compelling marketing is probably what caused you to invest in your store in the first place. Most franchise […]
December 2, 2019
When done right, graphic design and print marketing can work together to create effective marketing campaigns that compel action and lead to sales from your target audience. The best way to make sure your marketing is effective is to have its roots stem from the needs and wants of your […]
November 28, 2019
What are your goals when you create and build a small business or corporate brand? Like most business owners, you probably want to create a brand that depicts the personality of your business, shares your message, and draws customers to you. Of course, your branding and marketing goals should include […]