Lisa Hickey

March 9, 2018
corporate branding

How Branding Differentiates You From Your Competitors

What happens when Company A and Company B sell a similar widget? How does Company A convince potential customers to buy widgets from them versus Company B? They do it with branding. Period. Branding is what sets your business apart from your competitors. It’s what […]
March 8, 2018
emotional impact

Why Graphic Design Makes An Emotional Impact

Regardless of how carefully they are thought out or rationalized, every purchase consumers make is driven by emotion. Like purchases, graphic design is based on making strategic choices. The science behind those choices often involves emotional impact in some way, shape, or form. The following […]
March 7, 2018
business growth

The Business Growth Benefits of Graphic Design

Like many corporations, you’re probably trying to discern the best ways to use design as a tool for business growth. The use of graphic design in business growth can create many business advantages and performance improvements. Business growth comes about in a variety of ways. […]
March 6, 2018
competitive edge

The Competitive Edge Your Business Will Gain With Graphic Design’s Positioning Power

Every business with a desire to stay in business knows the advantage and importance of having a competitive edge. The key to a competitive edge is innovation. That vital innovation all businesses need is born from market research and strategic planning. It means answering two […]
March 5, 2018
color psychology

Understanding How Color Impacts Sales and Marketing

When you think of graphic designers what comes to mind? Most people think of artistic, creative men and women. They think of people in thick glasses who sit behind a desk or computer screen making logos and flyers. In truth, professional graphic designers are also […]
March 2, 2018
graphic design communication

The Attitude and Advantage of Graphic Design In Communication

Did you know graphic design is a subdiscipline of communication design? Communication design creates and develops the structure, content, and representation of your corporate marketing message. According to online encyclopedia, Wikipedia, “Communication designers craft effective and expressive ways to share ideas with others, using an […]