Lisa Hickey

August 29, 2018
b2b sales

The Critical Role of Graphic Design In B2B Sales

Unlike businesses who sell directly to consumers (B2C), B2B businesses sell their products and services to other businesses. B2B sales are different from B2C sales because they usually feature a higher price point and higher sales volume per sale and involve a longer sales cycle […]
August 28, 2018
architecture and graphic design

How Architecture Influences Graphic Design

The creative fields of architecture and graphic design have many elements in common. In fact, you might be surprised by the many ways architecture influences graphic design and vice versa. They both use the principles of space, design, and movement to grab attention, inspire action, […]
August 27, 2018
product tags and labels

3 Things Shark Tank Can Teach You About Product Tags and Labels

Product-based businesses use a variety of methods to grab the attention of their target market. They use social media to post pictures, live demonstrations, and how-to videos. They use posters and signs to introduce new products and to highlight new features and upgrades of existing […]
August 24, 2018
women's equality day

5 Reasons Your Business Should Celebrate Women’s Equality Day

As you head into the weekend, take a moment to make plans for celebrating the women in your professional sphere. Women’s Equality Day 2018 is celebrated on Sunday, August 26, in commemoration of the 19th constitutional amendment, and the 1920 proclamation, giving women in the […]
August 23, 2018
remote workers

How Graphic Design Can Help Integrate Remote Workers

Savvy small business owners are always looking for ways to curb their overhead expenses. One of the ways they keep startup costs and ongoing expenses at bay is by allowing team members to work remotely. Choosing to employ remote workers has a plethora of benefits. […]
August 22, 2018
how plastic is impacting our oceans

How Plastic Is Impacting Our Oceans and Water Supply

August is typically seen as the end of summer and the beginning of the school year. August is also National Water Quality Month. Water is a precious resource – one we each use on a daily basis – for people all over the globe. That […]