Lisa Hickey

March 19, 2018
target market

What Role Should Your Target Market Play In Branding and Graphic Design?

Above all else, professional branding and graphic design are user friendly. The success of corporate graphic design is centered on knowing who the user is. Hint: it’s not the company commissioning the branding and design. Instead, the user is your target market. That leads to […]
March 16, 2018
rebranding your company

5 Signs It’s Time To Consider Rebranding Your Company

As business owners, it can be easy to grow familiar with, and attached to, your marketing and branding. Oftentimes, though, that familiarity can lead to complacency and stagnation. That’s why it’s a good idea to perform a regular brand audit. Rebranding your company or corporation […]
March 15, 2018

How To Integrate Your Brand Into Every Facet of Your Company

The key to integrating your brand into every facet and aspect of your company is having a clear internal definition of your brand story. Your brand story is a valuable tool for a plethora of reasons. It guides your marketing, directs your visual identity, and […]
March 14, 2018
brand personality

Brand Personality: How To Choose Colors and Fonts That Fit Your Brand

One of the critical components of successful branding is developing and understanding the personality of your brand. It’s important that your brand have a personality that resonates with your target market and gives your business a face and a feeling. Corporations who build personality into […]
March 13, 2018

How The DPrint Collection of Awards Can Benefit Your Corporation

In 1939, DPrint was born. In the beginning, we helped local corporations and business owners with our pioneering methods of screen printing. Using a combination of creative illustration and a talent for lettering and layout, we’ve built a solid customer base in central Florida. In […]
March 12, 2018
woman owned

5 Benefits of Partnering With Our Woman Owned Design Firm

DPRINT is a 77-year-old, woman owned, 3-million-dollar screen and digital printing company. We are proudly woman owned, socially and environmentally responsible, and operate in three locations across Lakeland, Florida. We’ve learned a lot in the last seven decades about graphic design, productivity, and visual business […]