Lisa Hickey

December 10, 2019
first trade show

10 Tips To Help You Rock Your First Trade Show

Coming up with a business idea, researching and developing that idea, identifying your target market, marketing, branding your business, and opening your doors to the public are milestones every entrepreneur must conquer. Exhibiting at your first trade show is another important milestone in the life of a startup. Exhibiting at […]
December 9, 2019
vinyl banner tips

7 Tips & Ideas For Designing Vinyl Banners

Vinyl banners are used for a variety of business and recreational marketing purposes. Retail stores, sporting events, live events, trade shows, concerts, and food trucks all use interior and exterior banners to make the public aware of their offerings. The purpose of vinyl banners is to grab the viewer’s attention […]
December 6, 2019
graphic design and marketing

The Power of Print Marketing In A Digital Marketplace

For consumers, marketing and branding and comparison shopping have been forever changed by digital technology. For business owners, marketing and branding and selling have been forever changed by digital technology. That means it’s important to make digital marketing work in two directions. The key to making online representations of your […]
December 5, 2019
clearly defined visual identity

Why Your Business Must Have A Clearly Defined Visual Identity

Like every successful business, yours needs a clearly defined visual identity to help set it apart from your competitors and to help leave a lasting and memorable impression in the minds of your target market. It’s a huge part of what tells your story, shares your company culture and philosophy, […]
December 4, 2019
small business marketing strategies

10 Small Business Marketing Strategies

Like most small business owners, you probably have two chief priorities for your business – finding new customers and making new sales to your existing customers. That means devising small business marketing strategies that make customer acquisition a readily achievable goal. Start acquiring customers by painting a crystal-clear picture of […]
December 3, 2019
franchise marketing

Cohesive Marketing For Franchise Business Owners

Whether you’ve franchised your business to other entrepreneurs or are an entrepreneur who invested in a franchise business, marketing plays a huge role in your success. In fact, as a franchisee, effective, compelling marketing is probably what caused you to invest in your store in the first place. Most franchise […]