March 7, 2018
business growth

The Business Growth Benefits of Graphic Design

Like many corporations, you’re probably trying to discern the best ways to use design as a tool for business growth. The use of graphic design in business growth can create many business advantages and performance improvements. Business growth comes about in a variety of ways. […]
March 6, 2018
competitive edge

The Competitive Edge Your Business Will Gain With Graphic Design’s Positioning Power

Every business with a desire to stay in business knows the advantage and importance of having a competitive edge. The key to a competitive edge is innovation. That vital innovation all businesses need is born from market research and strategic planning. It means answering two […]
March 5, 2018
color psychology

Understanding How Color Impacts Sales and Marketing

When you think of graphic designers what comes to mind? Most people think of artistic, creative men and women. They think of people in thick glasses who sit behind a desk or computer screen making logos and flyers. In truth, professional graphic designers are also […]
March 2, 2018
graphic design communication

The Attitude and Advantage of Graphic Design In Communication

Did you know graphic design is a subdiscipline of communication design? Communication design creates and develops the structure, content, and representation of your corporate marketing message. According to online encyclopedia, Wikipedia, “Communication designers craft effective and expressive ways to share ideas with others, using an […]
March 1, 2018
psychology of color

The Psychology of Color In Branding and Marketing

Colors surround us every day. In fact, they do more than surround us, they influence us in subtle ways we often aren’t even aware of. Think about it. Do you feel differently when the sky is a clear blue than you do when it’s a […]
February 28, 2018
digital branding

3 Ways DPW Can Help You Create A Cohesive Attention-Grabbing Digital Branding Platform

Every businesses and corporation doing business in today’s digital climate must do so by building a digital branding platform.  A cohesive, attention-grabbing visual presence creates buzz for your brand that gets noticed by your target market. An effective marketing campaign must be visual, emotional, and […]