Blog

March 1, 2018
psychology of color

The Psychology of Color In Branding and Marketing

Colors surround us every day. In fact, they do more than surround us, they influence us in subtle ways we often aren’t even aware of. Think about it. Do you feel differently when the sky is a clear blue than you do when it’s a […]
March 5, 2018
color psychology

Understanding How Color Impacts Sales and Marketing

When you think of graphic designers what comes to mind? Most people think of artistic, creative men and women. They think of people in thick glasses who sit behind a desk or computer screen making logos and flyers. In truth, professional graphic designers are also […]
March 6, 2018
competitive edge

The Competitive Edge Your Business Will Gain With Graphic Design’s Positioning Power

Every business with a desire to stay in business knows the advantage and importance of having a competitive edge. The key to a competitive edge is innovation. That vital innovation all businesses need is born from market research and strategic planning. It means answering two […]
March 7, 2018
business growth

The Business Growth Benefits of Graphic Design

Like many corporations, you’re probably trying to discern the best ways to use design as a tool for business growth. The use of graphic design in business growth can create many business advantages and performance improvements. Business growth comes about in a variety of ways. […]
March 8, 2018
emotional impact

Why Graphic Design Makes An Emotional Impact

Regardless of how carefully they are thought out or rationalized, every purchase consumers make is driven by emotion. Like purchases, graphic design is based on making strategic choices. The science behind those choices often involves emotional impact in some way, shape, or form. The following […]
March 12, 2018
woman owned

5 Benefits of Partnering With Our Woman Owned Design Firm

DPRINT is a 77-year-old, woman owned, 3-million-dollar screen and digital printing company. We are proudly woman owned, socially and environmentally responsible, and operate in three locations across Lakeland, Florida. We’ve learned a lot in the last seven decades about graphic design, productivity, and visual business […]