Pantone has selected Classic Blue as its Color of The Year for 2020, citing its ability to instill “calm, confidence, and connection”. Along with other 2020 color trends, this classic color will be seen on everything from clothing to shoes to cars to home interiors and exteriors. Of course, if your brand already has a recognizable logo in place, you may not – and shouldn’t – change your color story every year.
You can benefit from using Classic Blue and other 2020 color trends, though, to breathe a breath of fresh air into your marketing and get a whole new set of eyes on your products and services. Since color makes a major impact on consumer perception and can even influence their emotions at times, it’s a smart business move to pay attention to the colors that represent your brand.
Color can change the look, feel, and tone of your marketing message. Think of the holiday season. The colors of Halloween and Thanksgiving are somewhat similar because both rely on orange as a primary positioning color. It’s the colors and images they combine with orange that make each holiday distinctive. For example, you get spooked by the combination of oranges and blacks with images of eerie ghosts and goblins that mark Halloween. Conversely, you’re comforted by the combination of orange and rich browns with images of turkeys and cornucopias that denote Thanksgiving.
Just like it does for the holiday season, colors can change the look, feel, and perception of your brand. More importantly, they can change consumer perception of your brand. That’s why it’s important to get it right the first time.
Choosing the color scheme that will represent your brand and all its iterations is a primary marketing feature for your company. A spa or a therapist might choose soothing colors like warm blues and soothing greens, and other colors that promote wellness and relaxation. While these same colors might work in a baby’s nursery, they might not elicit the desired response in a car dealership or bank.
The blacks, navy blues, and rich greens that represent a bank or auto dealership might not work in a daycare center or elementary classroom. Green will also work in a recycling center or other business or organization that promote environmental concerns. The reason green works in both locations is because, like all other colors, it comes in many different hues and variations.
Incorporating 2020 color trends into your marketing can mean learning how to define your perfect hue, mix colors to come up with unique hues, and combine colors into interesting combinations that lend distinction to your brand and to your marketing. Think about the famous jeweler who has its own distinct shade of blue. That famous jeweler quickly learned the importance of maximizing the appeal of an iconic color.
Creating a distinguishing color – or color palette – is a surefire way to make your brand iconic. When you are ready to choose a color story for your business and make the most of the upcoming 2020 color trends, contact the graphic design team at DPRINT and watch your brand go from ordinary to extraordinary in no time flat.
MERRY CHRISTMAS FROM THE ENTIRE DPRINT FAMILY