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April 4, 2019
Brick and mortar retailers know the importance of drawing consumers through their doors. From apparel retailers and shoe stores to cafes and restaurants, your marketing message inevitably starts outside your store. Outdoor advertising – the marketing methods that bring consumers to your door – must perform three important functions. They […]
April 3, 2019
Live events take on many forms in today’s business environment. Workshops, seminars, book signings, culinary tastings, conferences and conventions are just a few examples. All these events have three major needs in common: compelling marketing, effective branding, and a savvy event planner. Among their many responsibilities, event planners are valued […]
April 2, 2019
From independent realtors to transportation companies to corporate jets, many businesses rely on their vehicles to power their business and drive their revenue. Whether your small business has a single company car or an entire fleet, a vehicle wrap is an attention-grabbing marketing method. Its benefits include turning heads everywhere […]
April 1, 2019
Small business marketing – making your products and services known – consists of everything you do to gain new clients and keep existing clients. For small business owners, DIY marketing is an affordable way to reach your target market, create brand awareness, and share the unique selling position that sets […]
March 29, 2019
Using a giant, oversized check to promote your small business is a great way to get all eyes on you. Is your business making a donation to a non-profit organization, rewarding an outstanding employee, or awarding a contest winner? A giant check is a smart marketing strategy with a dual […]
March 28, 2019
Shipping Papers consisting of bills of lading, hazmat declarations, and other documentations that accompany shipped goods, are a must-have article for many transportation business owners. The DOT (Department of Transportation) works hard to maintain shipping compliance, shipping safety, and employee protection by carefully regulating how potentially hazardous items are shipped […]