Blog

March 26, 2018
cohesive design

xplained: The Critical Importance of Cohesive Design

Successful businesses and corporations understand the importance of branding your products and services. Businesses often overlook the importance of cohesive design in the branding process. In order to make your brand as readily recognizable as possible, it’s important that your branding tells the same message […]
March 23, 2018
personality

Why Your Company or Corporation Must Define Its Personality

Everyone knows a company can quickly take on a life of its own. From the idea phase to day-to-day operations, it’s easy for a business to become an entity. What many don’t realize is that a company can also have a personality. In fact, in […]
March 22, 2018
professional graphics

Three Reasons Professional Graphics Are Worth Their Weight In Gold

When many business owners think of graphics, the first thing that comes to mind is logo creation. In truth, though, professional graphics entail many more components. The graphics that represent your company are not an area where you’d want to cut corners. These key reasons […]
March 21, 2018
professional relationship

5 Steps To A Successful Professional Relationship Between Client and Designer

Partnering with a skilled graphic designer – or graphic design team – means creating an intentional, mutually beneficial, professional relationship. It means each of you comes to the table eager to work and prepared to do three key things: discuss your company, define your ideal […]
March 20, 2018
printer

How To Intentionally Choose A Great Printer Without Relying On Luck

Impetuosity and the luck of the draw can compel many actions. Buying a printer shouldn’t be one of them. Because there are so many brands, types, and price points to choose from, selecting the right printer can be a somewhat daunting task. Rather than relying […]
March 19, 2018
target market

What Role Should Your Target Market Play In Branding and Graphic Design?

Above all else, professional branding and graphic design are user friendly. The success of corporate graphic design is centered on knowing who the user is. Hint: it’s not the company commissioning the branding and design. Instead, the user is your target market. That leads to […]