Blog

September 4, 2018
small business graphic design

The Attitude and Advantage of Graphic Design In Communication

Did you know graphic design is a subdiscipline of communication design? Communication design creates and develops the structure, content, and representation of your corporate marketing message. According to online encyclopedia, Wikipedia, “Communication designers craft effective and expressive ways to share ideas with others, using an approach focusing on both problem-solving […]
September 3, 2018
ceramic tile

How Our Design Tool Can Beautify Your Home or Office

Making your home or office your own unique space is one of the best ways to let your creativity influence the environment around you. Your work space, like your living space, needs to meet a few important criteria. It has to allow your creativity to come to the surface and […]
August 31, 2018
marketing strategies

Are Your Marketing Goals and Marketing Strategies Aligned?

As CEO, you’re the lead executive responsible for the operations and performance of the company you represent. One of the biggest tasks of any CEO is setting goals and benchmarks that create a path to success. Setting marketing goals is only the first part of creating that path to success. […]
August 30, 2018
Branding Differentiates You From Your Competitor

How Branding Differentiates You From Your Competitor

What happens when Company A and Company B sell a similar widget? How does Company A convince potential customers to buy widgets from them versus Company B? They do it with branding. Period. Branding differentiates you from your competitor. It’s what sets your business apart from your competitors. It’s what […]
August 29, 2018
b2b sales

The Critical Role of Graphic Design In B2B Sales

Unlike businesses who sell directly to consumers (B2C), B2B businesses sell their products and services to other businesses. B2B sales are different from B2C sales because they usually feature a higher price point and higher sales volume per sale and involve a longer sales cycle with various touchpoints before a […]
August 28, 2018
architecture and graphic design

How Architecture Influences Graphic Design

The creative fields of architecture and graphic design have many elements in common. In fact, you might be surprised by the many ways architecture influences graphic design and vice versa. They both use the principles of space, design, and movement to grab attention, inspire action, and make one project stand […]