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August 8, 2019
Small businesses make the monumental decision to rebrand their products, services, even their entire company, for a variety of reasons. Sometimes that decision is based on a change in their target market. Sometimes, it’s made because a new leader is positioned at the helm. Sometimes a rebrand is in order […]
August 7, 2019
Package design is probably the most consistent part of product marketing because it’s what your consumers see every single time they purchase, take home, and use your product. That means you need to focus a lot of attention on product tags and packaging. The following product design ideas can help […]
August 6, 2019
It can be easy surprisingly easy to overlook the importance of fonts and typography in DIY marketing. Think about this though – wouldn’t you readily recognize the font that represents Disney if you saw it? How about the font that represents the Star Wars movie franchise or the very distinct […]
August 5, 2019
Part of corporate and small business marketing and branding is keeping up with current and future trends. That means staying on top of industry, target market, graphic design, and print marketing news to ensure your business persona and presentation are cutting edge and exciting versus outdated and lagging behind the […]
August 2, 2019
Creating an accent wall in your home or office means creating a point of focus for everyone who sees it. A focal point – the center of attention and interest – is a creative way to get attention right where you want it. An entire wall intentionally designed to create […]
August 1, 2019
Your logo is intended to leave a lasting impression on your target market and increase almost-instant awareness of your brand. It’s one of the first elements that go into creating and establishing your small business identity. That makes logo design a key part of the marketing strategy for your small […]