A Dozen Tips Every DIY Marketer Should Know About Fonts And Typography

It can be easy surprisingly easy to overlook the importance of fonts and typography in DIY marketing. Think about this though – wouldn’t you readily recognize the font that represents Disney if you saw it? How about the font that represents the Star Wars movie franchise or the very distinct font that represents Coca Cola? Every corporate, small business, and DIY marketer must take the fonts they choose into consideration when designing their marketing creations. These dozen timely tips will help you chose and use the right font from start to finish.

1. A chef and a shoemaker wouldn’t have the same font for good reason. Neither would a lawn care company and law firm. Choose a font that matches the personality of your business.
2. As a DIY marketer, you should definitely take time to understand how font, typography, and design work together when combining more than one font in a single print – or even online – marketing campaign.
3. Kerning – the space between letters – is an important element of design. It aids in creativity and readability and, used correctly, improves page design and please the reader’s eye.
4. Test, test, and test, again to be sure your design matches the interests and preferences of your target market. Focus groups, test markets, team meetings, and target market surveys are a great way to do this.
5. Pay attention to the intricacies of your selected font and typography. Use size, scale, boldness, italics, and serifs carefully to make your message easy to read and
6. When using more than one font in a single design, consider sticking with fonts in the same family.
7. Pay attention to how your font looks in color and in black and white.
8. Text effects can be fun and can definitely enhance creativity. Try text effects like shadowing and word art to create motion and texture. Use them sparingly, thoughtfully, and carefully, though, so as not to overwhelm the reader’s senses.
9. Learn the principles of graphic design hierarchy and how it pertains to font and typography. Hierarchy gives your message structure, improves the way the reader’s eye flows with the traffic, and makes key pieces of information easy to find.
10. As a DIY marketer, you should also understand the necessity of white space and how it can be used strategically to enhance the print product and make the verbiage pop.
11. The headline is typically the biggest, boldest part of any printed or online reading material. Maximize your headline by using it to grab attention and encourage the reader to keep…well…reading.
12. Because both backgrounds and fonts can use color, make sure your font is easy to read on your chosen background versus blending in and being lost in the color story.

HOW CAN FONT & TYPOGRAPHY HELP YOU SPEAK TO YOUR IDEAL CONSUMER?

Presentation is everything. Knowing what to say to your ideal consumers is half the marketing battle. Knowing how to say it is equally important. Learning how to use font and typography to help get your message across is a tool-of-the-trade for every DIY marketer. Use it to your advantage to grab and keep the attention of your target audience and compel them to take actions that increase their satisfaction and your sales.