August 12, 2019
graphic communication

How Graphic Communication Speaks Without Words

Like most small business owners, you understand the importance of graphic design in your business. Graphic design helps establish brand awareness and recognition among your consumers while simultaneously creating focus and clarity among internal staff and employees. It also lets you put the power of graphic communication to work in […]
August 9, 2019
menu design ideas

Restaurant Owners: Designing A Menu That Whets Appetites

The food and ambiance might be the best part of your restaurant, but the menu is the first tangible thing your diners get their hands on. Your restaurant’s menu is a major marketing point because it – along with how the waitstaff describes the food – is how patrons decide […]
August 7, 2019
package design ideas

6 Package Design Trends Small Business Owners Need To Know

Package design is probably the most consistent part of product marketing because it’s what your consumers see every single time they purchase, take home, and use your product. That means you need to focus a lot of attention on product tags and packaging. The following product design ideas can help […]
August 6, 2019
DIY marketer

A Dozen Tips Every DIY Marketer Should Know About Fonts And Typography

It can be easy surprisingly easy to overlook the importance of fonts and typography in DIY marketing. Think about this though – wouldn’t you readily recognize the font that represents Disney if you saw it? How about the font that represents the Star Wars movie franchise or the very distinct […]
August 5, 2019
print marketing trends

Keep Your Eye On These Print Marketing Trends For 2020

Part of corporate and small business marketing and branding is keeping up with current and future trends. That means staying on top of industry, target market, graphic design, and print marketing news to ensure your business persona and presentation are cutting edge and exciting versus outdated and lagging behind the […]