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November 15, 2019
One of the best parts of owning a small business is the flexibility that allows you to make and act on good ideas quickly. As a small business owner, one of the ways you can exercise that flexibility is by using your brick and mortar space for other purposes. Restaurants […]
November 14, 2019
Graphic design uses visual symbols, colors, shapes, and fonts to communicate thoughts and ideas. That makes graphic design and branding work hand-in-hand to help your company reach your target market. Graphic design uses elements like your logo, color story, images, and typography to tell a story or send a message. […]
November 13, 2019
Corporate marketing means reaching your target market and influencing them to make a purchase. The people who make up your target market rely on the stories you tell them about your company, the image you project, and the perceived personality of your business to make important purchasing decisions. For many […]
November 12, 2019
Hosting an event means a lot of moving parts. Hosting an event is only the beginning – you’ll also have to find speakers, presenters, vendors, or entertainers. As an event host or organizer, you’re responsible for selecting a venue, finding sponsorships, creating giveaways and swag bags, and getting people to […]
November 11, 2019
The very first thing shoppers see as they approach your storefront is your windows and doors. That’s why your retail window display deserves the experience and expertise of a graphic designer. Everyone who walks by your store sees your windows and what they see influences the decision they make about […]
November 8, 2019
The print marketing materials you use to market, advertise, and promote your business can take on a variety of shapes, sizes, and forms. The key to making print marketing work for your business is gearing it toward your ideal consumer and including several key elements that increase their effectiveness. First […]