The print marketing materials you use to market, advertise, and promote your business can take on a variety of shapes, sizes, and forms. The key to making print marketing work for your business is gearing it toward your ideal consumer and including several key elements that increase their effectiveness. First and foremost, that means including your logo on every piece of print material you create to tie your marketing to your company and increase awareness of your brand.
Your logo is probably the single most iconic piece of your business identity that creates familiarity in the minds of your target audience. That’s why it’s important to include it on all your marketing products. The next most important thing your print marketing materials must do is create a connection with your consumer. When consumers feel connected to a brand, it creates valuable brand loyalty. Ask our graphic design team how to simultaneously showcase your brand and create a consumer connection.
Once you’ve established a connection, you absolutely must include a call to action on every single thing your business puts out. Not just any call to action, create one that follows this formula: short and sweet, easy for your consumer to accomplish, and quickly rewarding. Add a deadline to your call to action to increase urgency and add a payoff at the end of the action that your customer really wants.
Now that your customer is ready to respond to your call to action, can they? It can be surprisingly easy to assume your customer knows how to get to your point of purchase. Leave that assumption behind and make a point of telling your customer that invaluable piece of information. Make sure your print marketing materials include at least one way of contacting your company. Ideally, that would be a direct line to your purchase path – a URL, map to your brick and mortar location, or direct phone number, for starters.
Include these key elements in your print marketing materials and watch their effectiveness take off. The final step toward success is knowing what print materials you need. When you work with our team, we help you create the right mix of the right products to appeal to your specific target market and get your message across effectively.
Type of Print Marketing Material
When your business is ready to invest in quality print marketing materials that position you for success, call on the graphic design team at DPRINT. You can also schedule a Product Consultation that lets us take a deep dive into your company and your client base to design just the right mix of marketing products for you. We’ll also go over the variety of materials we offer – there’s one for nearly every application your business needs – and walk you through our Product Data Sheet for each of the products your business needs.
You’ll also love our Can Do customer service commitment, superior product durability, and unbeatable installation service as much as you love the products we create for you. Contact us today to start enhancing your business, reaching new customers, and leaving a lasting impression.