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April 25, 2018
Conferences, conventions, and tradeshows abound in the business world. While conferences and conventions offer a keen opportunity to share your wares with your consumer market, few things present a better opportunity to generate business-to-business sales like tradeshows. The key to success at these industry and consumer events is having a […]
April 24, 2018
Many elements go into the different moving parts of the graphic design and branding that represent your business or corporation. While most business owners consider fonts and colors in the graphic design process, you should also be cognizant of the psychology behind, and importance of, shape in graphic design. Shapes, […]
April 23, 2018
Even in the present age of digital technology, websites, and social media, printed posters are a smart way to market your business. Marketing with posters is an effective, low-cost, attention-grabbing way to draw interest to your brand and its products and services or to inform and educate consumers. Posters help […]
April 20, 2018
Business Dictionary online defines market penetration as, “The activity or fact of increasing the market share of an existing product, or promoting a new product, through strategies such as bundling, advertising, lower prices, or volume discounts.” Market penetration helps build momentum for strong growth, which leads to an increase in […]
April 19, 2018
Most businesses and corporations think of branding as a tool used exclusively for reaching out to their target market. Branding, though, is equally important to your staff, team members, and office space. Internal branding helps cement your company message in the minds of your employees. One aspect of internal branding, […]
April 18, 2018
Just as graphic design plays a significant and important role in branding a business, it plays an ever-increasing role in branding the church. Churches have embraced digital technology to draw parishioners to Sunday morning worship services, midweek Bible Study, holiday celebrations, and community-wide events. They’re developing websites, social media accounts, […]