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June 19, 2018
Building a business – whether a small business or a huge corporation – depends in large part on building a successful brand. Building a brand allows you to tell the story behind your business, get the attention of your target market, and leave a lasting impression they’ll return to again […]
June 18, 2018
Graphic design is composed of a number of factors. One critical element of graphic design is font and typography. It may seem as if any old lettering will work as long as the message is clear and compelling, but that simply isn’t the case. Digital technology, the Internet, and virtually […]
June 15, 2018
Every year, millions of Americans celebrate their dads on Father’s Day. That includes the consumers to whom your business markets its products and services. No matter what products and services your business sells, its end goal is to provide a solution to a consumer problem and to fill a consumer […]
June 14, 2018
Businesses of every conceivable size use data. Big data consists of huge amounts of data and information that “can only be stored, understood, and used with the help of special tools and methods.” For instance, retailers and social media sites store this data to track click-throughs, purchase patterns, and spending […]
June 11, 2018
Women have made – and continue to make – great strides in their homes, in their communities, and in the business world. The month of March is set aside to celebrate the vast number of ways women make invaluable contributions to the world. In recent years, Women’s History Month has […]
June 8, 2018
Running a small business is one of the best ways to create a company you love, build a business you can be proud of, and design your own path to success. Running a business of your own, though, is no easy feat. Working to make your business the go-to resource […]