Why A Brand Makeover Might Be Just The Boost Your Business Needs

Branding and marketing are two of the most important things you can do for your small business. Like all successful businesses, yours addresses a pain point and solves a problem for your target market. Your marketing and branding is how you tell your target market who you are, what your business personality is, and why they should trust you to solve their problem. If your existing branding doesn’t do that, it might be time for a brand makeover.

How do you know when your business branding needs a redesign? When business starts to slow down, when your ideal consumer changes, when you want to distinguish your brand, or when your business begins to experiment with new methods of marketing itself.

Consider these additional reasons your small business might be in need of a branding, marketing, or graphic design makeover.

• Your Graphic Designs Look Dated
  Vintage has a charm all its own. There’s a huge difference, though, between vintage and old. When your graphics don’t keep up with current trends or no longer appeal to your ideal consumer, a redux is in order.
• Your Small Business Redefines Its Target Market
  When your ideal consumer changes, your marketing and branding must change to appeal to your new audience. A brand makeover is an easy way to connect with new customers.
• Your Branding And Marketing Are Inconsistent
  Inconsistent marketing creates confusion in the minds of your consumers. Would you attend a networking event in clothes that didn’t match? Of course not. Your business graphic designs, branding, and marketing should be cohesive when they go out to represent your business as well.
• When Your Brand And Your Competitor’s Brand Look Too Much Alike
  Graphic designs and marketing messages that create brand confusion is never a good idea. If you find yourself in that situation, sit down with professional graphic designers who can give your small business a competitive advantage by helping your stand head-and-shoulders apart from your competition.

At DPRINT, we’re proud of our efforts to advocate, support, and champion environmental sustainability. It’s an important societal issue for us. What causes does your business support? If your business is taking on a new cause, supporting a new community effort, or adopting a new policy and business culture, a brand makeover can go a long way toward reaching other businesses and consumers who champion on the same causes.

A brand makeover gives your business the opportunity to get a fresh start, appeal to a larger market share, regain its footing, and revamp its overall perception and persona. On an internal level, it gives employees a strategic starting point, ensures they’re all on the same marketing page, allows them to set new goals, and gives them brand new motivation. When you’re ready to give your business the graphic design jump start it needs and deserves, schedule a project consultation with the graphic design team at DPRINT. We have the skill and experience you need to give your small business the branding and marketing attention it deserves. Are you spearheading your own graphic makeover? You’ll love the design tools at MYDPRINT. It lets you partner with us by designing your own branding and marketing products and trusting the printing and delivery to us.