Wedding Photographers: Build Your Business By Offering Custom Wall Art

With nearly 18,000 weddings taking place each year at an average cost of $25,000, the wedding industry grosses approximately $55 million each year. Wedding photographers and videographers account for a huge slice of that financial pie. Getting your share of that market means understanding your target market – the brides and grooms who are actively looking for your service. One of the best ways to get their attention is to offer photo products they won’t be able to find with other photographers. By setting yourself apart, you create immediate interest, clear distinction from your competitors, and a suite of in-demand photography products.

Choose the areas where you’ll market carefully. Three of the most lucrative marketing outlets for wedding photographers include wedding events and expos, bridal salons and tuxedo shops, and your own office and studio. More than anything else, brides and grooms want their wedding photos to have a unique flair. Like most wedding photographers, you probably offer traditional wedding and reception poses and photo packages.

Our DIY design software helps wedding photographers go from traditional to contemporary to unique to standout. Here are three of the top wedding trends and three incredible ways our design tool can help you leverage those trends and create attention-grabbing displays to highlight your photography services.

1. Everything Old Is New Again
   Today’s couples are combining old and new traditions. Photo albums are still in vogue, but with updated photo papers, layouts, and designs. In addition, couples are opting for more public displays of their wedding regalia. Shutting them away in a photo album is giving way to having them on permanent display in digital photo frames and via wall galleries in their homes. Old-school photo paper will never go out of fashion. New photo prints, though, are very much in vogue and provide wedding photographers with an easy upsell. Our wood and metal photo prints and professionally stretched canvases create the look and feel of custom portraits.
2. A Picture Is Worth A Thousand Words
   Weddings are moving from all-about-the-bride to all-about-the-experience. Pinned photo boards and other DIY wedding sites are making the overall experience much more guest inclusive than it used to be. Couple are opting for seating that doesn’t rely on family ties, food and beverage choices that blend flavors and cuisines, and wedding themes that share the couple’s love story with guests. If you shot the couple’s engagement photos, suggest they adorn each reception table with custom canvas photo prints, strategically add photos to the gift table, and grace each desert table with photos of their engagement and proposal.
3. Share & Share Alike
   Remember when attending weddings meant receiving an invitation in the mail, then showing up for the big day? Today’s weddings are documented and planned online from proposal to engagement to theme to reception to honeymoon. Because your photos will be shared and displayed all over social media and the online world, make sure you put your best effort into your work and create unique photo opps that draw attention to the wedding photos and the wedding photographers.

Ready to see the other ways our design tool can help grow your wedding photography business? Check out the easy-to-follow design tool tutorial on our YouTube channel. While you’re there, take a peek at our plethora of small business and DIY marketing videos. The marketing expertise you need is only a single click away.