Using Consumer Psychology To Choose The Colors To Represent Your Brand

Consumers unwittingly use color psychology to navigate the world on a daily – almost hourly – basis. Color speaks to people and tells them wordless stories every day. Think about it – consumers understand the following visual cues with or without words to accompany them: octagonal red traffic signs, orange construction cones, golden arches, red and white bullseyes. These examples show you how color leads to specific thoughts and predefined actions. One color and shape make you bring your car to a full stop; one color and shape alert you to road work and potential hazards; one color and shape tell you what familiar food is ahead; one color and shape tell you what department store is ahead. Like consumers all over the world – you have no trouble knowing which descriptor fits which color and shape, right? Wouldn’t you love to have that same consumer familiarity working in your favor?

Choosing the right colors and fonts to represent your corporate brand means setting a tone, evoking desired emotions, and motivating consumer engagement. As graphic designers, we understand the value of using color – and color psychology – to establish your brand differentiators, set specific moods, and create customer appreciation and loyalty that leads to increased sales. Graphic design’s goal is to use color psychology to position your corporation to appeal to the lion’s share of your consumer base, to increase awareness of your brand, and to engage with your ideal consumers.

Color psychology is the study and understanding of the ways color influences behavior. Graphic design uses the psychology of color to guide marketing, increase brand recognition, and drive sales. Our award-winning graphic design team will help you understand the best ways to leverage color to pique consumer interest, develop a results-driven marketing campaign, create attractive corporate interiors, and wrap corporate fleets of all sizes.

Color psychology uses scientific knowledge of human behavior to drive consumer reaction and response. It helps you choose the colors and shapes consumers respond to most favorably. It tells a corporate spa chain the right shade of blue to inspire tranquility and serenity. Similarly, it tells corporate recycling companies the right shade of green to inspire environmental awareness. The psychology of color communicates a feeling, mood, and mindset that prods consumers forward along your purchasing path and toward the desired solution.

The psychology of color makes a huge impact on your corporate visual identity in a myriad of ways from product tags and packaging to corporate office and retail store designs to internal team solutions and online and offline marketing products. At DPRINT, we put eighty years of experience into conceiving, designing, creating, producing, delivering, and even installing your graphic communication products. We also equip you with a full understanding of the Importance of color psychology in corporate marketing and branding.

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