Use The Power of Graphic Design To Promote Your Coworking Space

Coworking spaces take on many forms from collaborative kitchens to conference rooms to office spaces. Your decision to open a local coworking space was probably based, at least in part, on the increasing numbers of businesses opening up in cities and smaller communities all over the world. From sole proprietors working out of home-based businesses to small business teams working out of cramped spaces to service-based business owners needing regular conference and event space, coworking spaces are growing with the needs of new and existing business owners. How do you promote your coworking space to this varied audience?

• Wrap your coworking space for success by designing a unique corporate interior. In fact, designing your exterior in two ways can open the door for more sign ups. Create one section of your space that speaks to a traditional office setup. Design another part of your space that speaks to creative entrepreneurs. Our graphic design team can help you design and fabricate the custom interiors your coworking space needs.
• Host live events in your coworking space that specifically target small business owners. Go beyond typical networking events with posters and banners that help you promote your coworking space and its live events like mastermind groups, think tanks, funding sessions, and marketing seminars.
• Conversely, reach beyond serving strictly small business owners and market to CEOs and high-ranking corporate executives who need an occasional third space. You can also try reaching people like realtors and title company owners who need occasional space for closings or ecommerce business owners who function solely online but require occasional meeting space.
• Does your coworking space want clients who need individual offices, conference rooms or both? Is it a collaborative kitchen or traditional office space? Do you cater to – and provide resources for – startups, CEOs or someone in between? Setting clear goals for your coworking space right from the start is the best way to guide your marketing.
• Look at your coworking space’s physical setup, online and print advertising, and local marketing and outreach from the point of view of your target market. Now ask yourself what makes your coworking space different from the next one down the road? What’s in it for the SBO?
• Promote your coworking space by using banners, posters, and signs to tell your target market the perks and privileges that go with each level of coworking membership. Tailor individual promo pieces to reach people on each membership level and increase awareness of your offerings.
• Invite a local small business or CEO coach to host a weekly lunch and learn in your space. It’s an ideal strategic partnership because it puts the coach in front of their target market, it puts you in front of your target market, and it shows the audience two key people they need in a single setting – you and the coach.

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