Envisioning your art and bringing it to life means wearing your creator’s hat. Identifying buyers for your art requires an entirely different hat – the marketing hat. Shifting from creative thinking to business mindedness is easier than you think with our DIY design tool. It makes creating and marketing art go hand-in-hand and work together smoothly and successfully.
What artwork can you upload to our design tool? Traditionally created art, digital and conventional photography, electronically created and enhanced art, pen and ink sketches, graphite artwork, and word art. Marketing art is the art of letting the art buying public know your artworks are available for purchase. The following display, mounting, and marketing choices will make your art brand the talk of the artist community.
- Upload one piece of artwork and turn it into a unique collection. Choose an eye-catching background fabrication like wood photo print and replicate the same masterpiece in a variety of sizes. When you group them all together on one wall, you show potential buyers an eclectic way to display art in their home. You also show the variety of sizes available to buyers who want a single piece of art that fits the scale of their display wall or adds to an existing collection.
- Recreate the same piece of artwork on different fabrications to increase its appeal to a variety of buyers. Try uploading one of your masterpieces, then choosing different types of photo prints like wood, metal, gloss, or matte. Turning one piece of artwork into a mixed medium art wall lets each fabrication set off your artwork in a different way, appeal to a different buyer, and fit a different aesthetic.
- Create a room-dominating piece of art by uploading a favorite work of art and creating a professionally gallery wrapped canvas. It combines the appeal of traditional works of art with the contemporary appeal of edge to edge art. Of course, you can choose from a variety of sizes, but a large, oversized canvas has the benefit of serving as a focal point on an accent wall or above a fireplace.
- Have you created a series of complimentary art pieces? Upload each piece, choose a background fabrication, then choose a display option. Try arranging them chronologically on shelving, on a focal wall, or in a gallery setting.
- Turn marketing your art into a work of art. Emblazon marketing material like business cards, postcards, and flyers with your artwork, information on your next art show, contact information, and all online and offline purchase portals. For artists, purchase portals include galleries that display your art, online art shops, and community art events.
HOW CAN WE HELP YOU DISPLAY YOUR MASTERPIECES AT YOUR UPCOMING ART EXHIBIT?
Marketing art is an art form itself. It means finding galleries to display your wares, entering local art competitions, and exhibiting at street fairs and art shows. Marketing means networking with patrons of the arts, hosting your own art show, and creating unique marketing materials. Put our DIY design tool to work creating art marketing that spotlights your creative talent and speaks to your target market.