For most product-based small business owners, tradeshows are the gold standard for getting their products into the marketplace. Tradeshows have three main objectives. Those objectives are to introduce and test new products, to grab – and keep – the interest and attention of potential buyers, and to increase awareness of their brand. With these three goals in mind, let’s go over a few of the best tradeshow strategies for startups and entrepreneurs to ensure a successful event that meets all your marketing goals.
When you decide to invest time, money, and manpower into tradeshow attendance, one of the first things you’ll want to do is ensure a high ROI (return on investment). Strategic marketing is the best way to get the ROI you want, and your business deserves. Strategic marketing means branding and positioning your products to the right people at the right time. The following marketing strategies will help ensure your products gets the attention they deserve.
Make your tradeshow strategies work by creating a goals list for each tradeshow you attend. Your goals list starts with understanding your target audience, knowing what appeals to them, and knowing how to reach them before and after each event. Post-tradeshow follow up is key. That’s why the follow up in the aftermath of a tradeshow is a major part of your success. Will your target market respond better to emails, product samples, phone calls, social media, or your website? Knowing the answers to these questions will make your follow up strategy work magic.
HOW WILL YOU USE OUR DESIGN TOOL TO MAKE YOUR NEXT TRADESHOW A SUCCESS?
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