The Right Way To Use Humor In Marketing

Humor is a sort of universal language that can play a huge role in marketing your business. Because humor can take on many forms, even serious brands can use occasional bouts of humor to reach their target market. From wit to puns to cartoons to the element of surprise, there’s at least one way your brand can use humor in marketing your products and services. Read through the ideas below, then click the link at the end of the article to see how we put them to work in our business – and how you can put them to work in yours.

Use Humor Strategically
If it fits, you can make humor a prominent part of your brand’s personality. You can also opt to make humor an occasional part of your marketing by including it in blogs and social media posts. We also realize the value of breaking through the monotony of constant marketing with humorous relief. At DPRINT, we love humor so much, we’ve created an entire Facebook page devoted to humorous content.

Use Humor Intentionally
It’s also important to keep your humor focused, in good taste, and well-timed. You can strategically pair humor in marketing with a call to action that draws more attention to your desired consumer action. You can also leave calls to action out of your humorous content and simply let it tickle your customer’s funny bones and leave its own lasting impression.

Use Humor Carefully
Be cognizant of the very fine line between humor and offense. The best way to do that is by avoiding politics, religion, and sex – especially when jokes in these areas are crass or might be perceived as tasteless. Humor in marketing is intended to endear your audience, not offend them, because once they’re offended, earning their trust back can be extremely difficult.

Make Humor Shareable
People love to laugh, and they love to share things that tickle their funny bones. In fact, that shareability is one of the best parts of humor in marketing. Rather it’s social media posts, printed posters, or vehicle wraps, people will point others toward funny, witty, punny content – which points them toward your brand.

Make Humor Specific
Making a play on words is a good way to get a chuckle – especially when you use specific words and industry jargon that will appeal specifically to your target market.

Make Humor Relatable
There’s an old adage that says people do business with people they know, like, and trust. Humor is a great way to make your business relatable. Of course, the point of humor is to tickle your consumer’s funny bone. The goal of humor in marketing is to create a connection.

Use humor to create brand alignment, connect to the right strategic partners, and build a solid customer base. Humor in marketing can be especially effective in your brand’s content and graphics. You can see how we use relevant, engaging humor to reach our target market by visiting our Sign Smiles By Dprint Facebook page. You can also click right here to subscribe to our daily blog and weekly newsletter. Both are packed with marketing wisdom, graphic communication news, and the occasional humorous content.