The Marketing Benefits of Corporate Philanthropy

When corporate philanthropy is intentional and clear, it meets four important objectives. It attracts likeminded consumers, it attracts likeminded team members, and it fosters goodwill. Most importantly, though, it gives others an opportunity to better their lives. From responsible sourcing or raw materials to fair hiring practices to charitable giving, corporate philanthropy reaps a plethora of mutual benefits. In fact, community, social, and environmental responsibility is often the deciding factor for potential team members, board members, and consumers. People want to know the businesses they do business with are interested in more than their own bottom line, and that they care about making a difference.

Corporate philanthropy – charitable donations, contributions of cash, the lending of helping hands, and other tangible goods – show your interest in the good of local communities and of society at large. Shoppers and employees hold these contributions and corporate philosophies in high regard. They’re more likely to spend their dollars with corporations who champion the same causes they advocate for.

Corporations who are intentional about giving back also create a position for their brands, cement their place in the hearts and minds of likeminded consumers, and tell a story about their willingness to help society. Companies who contribute to worthy causes also reap the following benefits.

• They build a positive standing in local communities
• They build a reputation of generosity and compassion
• They help individuals and entire communities help themselves
• They encourage other corporations to join their philanthropic efforts
• They provide employees with a shared interest outside of work hours

What social responsibilities does your corporation undertake? How might knowing about them attract new clients to your company? Consider how it might bolster your reputation among female consumers if your company was known for being a champion of empowering women and a proponent of fair business practices. Similarly, consider how the members and supporters of the green movement might be more apt to spend their dollars with your company if your efforts at recycling and environmental sustainability were clear.

At MYDPRINT, our design tool makes it easy to add these and similar messages about your corporate philanthropy principles and practices to your marketing messages. Simply have a member of your marketing and communications team visit our website and create an account. From there, they can design marketing posters, sponsorship banners, and corporate giveaway and employee reward items that tell the story of your philanthropic outreach. When the designs are complete, our award-winning graphic design and production team takes over. You’ll receive a top-quality, durable product created from responsibly sourced inks and papers – because our corporation takes corporate philanthropy and social responsibility as seriously as yours does.

Knowledgeable corporate executives understand the importance of giving back. They also know the value employees and consumers place on corporate philanthropic endeavors. Creating marketing materials that speak to your charitable initiatives and sponsorships also speaks to the heart of many of the people to whom you market. Let MYDPRINT help you create the marketing products that help your corporation while you help others.