The Incredible Uses of Black & White In Graphic Design

Graphic design is respected for its shrewd use of color and imagery and its strategic use of the psychology of color. It uses the principles of color theory to draw attention, elicit emotional reactions, and differentiate companies and brands. In addition to its use of color, there are just as many reasons for the incredible uses of black and white in graphic design.

The marketing and branding benefits of black & white imagery and shapes in graphic design are gaining a brand-new foothold. Here are five reasons it can give your marketing and branding a new look and feel that is competitive, edgy, and swanky.

• Nostalgia & Wistfulness
  When black and white in graphic design, marketing, and branding moves into sepia tones, it invokes feelings of nostalgia that can give you a serious leg up on your competition. Feelings of nostalgia can evoke a passion for the past that reaches consumers in an emotional place and prompts them to make a purchase. It can be an ideal marketing tool for businesses that specialize in retro and vintage products.

• Starkness & Precision
  Overconsumption and overbuying are huge concerns for many of today’s consumers. Black and white imagery can create a clarity, austerity, and simplicity that appeals to these potential browsers and buyers – especially in retail settings where it can feel especially appealing. Starkness and precision force your target audience to home in on composition and arrangement versus overall imagery.

• Focus & Pop
  Your business can use the cleanness and clarity of black and white in graphic design to grab attention in a sea of color or to create a visual focal point that puts viewer’s eyes right where you want them. It can also help create a visual pop of color – like a black and white image with a spotlight of color on a single item. The absence of color can compel your audience to focus on your message by eliminating the data overload that can come with the overuse of color.
• Power & Authority
  Using black and white in graphic design can lend an air of authority and confidence to your business. It can also be perceived by your ideal consumers as sophisticated versus conservative, cultured versus purist, and edgy versus traditional. A professional graphic designer can help you choose the right use of black and white and the best way to put it to work in your marketing and branding.
• Mystery & Intrigue
  Hollywood makes incredible use of black and white in everything from its early films to its red-carpet gowns and tuxedos. You, too, can add an air of mystique and intrigue to your brand with the careful use of black and white to lure consumers into finding out more about your business and its products and services.

When your business is ready to leverage the power and appeal of black and white in graphic design, visit MyDprint. Check out the new product lines, design ease, and Idea Center. Our skilled team of graphic designers worked hard to create design possibilities that help you make the best use of black and white images, shapes, and other design elements that draw attention to your brand and put all eyes on you.