The Importance of Marketing Your Community Art School

As budgetary concerns compel more and more elementary and secondary schools to shift their focus toward academics, fewer of these schools are offering arts and music education. Learning the creative and cognitive aspects of art has many benefits, that enhance academia, though. For instance, art helps children comprehend, articulate, and appreciate abstract concepts. Art also fosters discipline and critical thinking. With the trend toward removing art from public education, many artists and art enthusiasts are opening community-based art schools. A community art school brings arts education to people of all ages and skill levels.

In children, art helps them develop fine and gross motor skills and fosters imagination and creativity. In adults, art helps fine-tune critical thinking skills and provides a creative cognitive and emotional outlet. Art exposes everyone to new cultures, creative use of colors and shapes, and has been shown to enhance growth in other academic areas. Because your target audience is vast, one of the first things you need to do is decide what classes you’ll offer.

Types of Art Classes Your Art School Can Offer To Appeal To Reach A Wide Range of Students
One of the most important ingredients in a successful marketing campaign is a complete understanding of your target market. Like many businesses, your community art school will have more than one target audience. That means you need to decide what type of art classes you’ll offer and what age range you’ll teach in order to identify your target audience.

• Photography
• Graphic design
• Color theory and mastery
• Creative use of mixed medium
• Introductory arts education for adults
• Introductory arts education for children
• Marketing and branding for existing artists

Having an art school that benefits your entire community is one thing – getting students to fill your school’s seat is another. That’s where marketing comes in. While it’s a haven for creativity and design, your art school is also a business. That means it needs marketing. Not just any marketing, your community art school needs marketing that reaches the right people, sparks the creative juices, and brings students to your door.

Creative Marketing Products That Draw Students To Your Art School
Because art is visual, art school marketing must be visual as well. These xx marketing products pack the power of visual marketing:

• Exterior banners that announce your art school’s grand opening, class selections, and enrollment dates
• Marketing postcards with white space for addressing that reach every door in your community
• Marketing postcards featuring artwork and projects that make ideal hand-to-hand and leave behind marketing pieces
• Posters and signs that announce classes, class days and times, participant ages, and class pricing
• Informational flyers that promote your art school and tell reader’s the benefits of art education
• Door and window designs that entice and welcome passersby to your school

CLICK HERE TO START CREATING THE MARKETING PRODUCTS YOUR COMMUNITY ART SCHOOL NEEDS

An art school lets you combine your passion for art with the joy of working with people of all ages and skill levels. In addition to all its other benefits, a community art school is a creative way to give back to your community and introduce a new generation to art.