Rebranding Your Business In 2020

Most people think of rebranding a business as a complete makeover of its image – scrapping your logo, tagline, and color story, and starting all over, again. Sometimes, that can be what is actually needed. Rebranding your business doesn’t always have to mean a total makeover, though. It can also mean simply updating the look and feel of your brand to stay contemporary and on trend. Your business might be in line for a rebrand if it meets any of these circumstances.

• A new CEO comes on board
• Your target market changes
• Your business changes its name
• Your current branding is outdated
• Your business shifts from local to global
• Your business merges with another business
• Your focus or vision for the future has changed
• Your current look is too similar to a competitor

If your business meets any of these criteria and you want to pique new interest and jump start sales, rebranding your business might be just what you need. The trick is to create a rebranded identity without alienating existing customers. Start by talking to your graphic designer about the purpose and intent of a business rebrand. Make sure your rebrand centers around your ideal consumer, their needs, and their perception of your brand.  Then be sure to develop a strategy for launching your rebrand in a way that pulls your existing consumers in and tempts new consumers to explore your business.

Successfully rebranding your business means defining – or redefining – your vision, goals, and culture. It means making sure you take an honest, objective look at your company and at your competition. It involves a lot of research on your part and on the part of your graphic design team to create a fresh, vibrant, appealing look at your past, present, and future to devise a workable strategy for brand awareness and recognition. Keeping the best parts of your existing branding and adding new elements can help make your shift to a rebranded business presence feel seamless.

If your original branding didn’t share your company’s story and message, make sure to include them in your rebranded visual identity. Consumers love learning about the backstory of the companies they do business with. Choose colors, fonts, images, and other design elements that will stand the test of time because rebranding too frequently is as bad as never rebranding at all. One of the chief reasons for business branding is building recognition in your consumer’s mind. Repeated rebrands make brand familiarity and recognition impossible. It can also frustrate consumers and leave them with the impression that your brand doesn’t have a solid foundation.

Of course, rebranding your company without reevaluating your marketing plan can mean your rebrand fails to get noticed. A new marketing plan should consist of press releases, social media campaigns, posters, banners, and other marketing avenues that make the public aware of the products and services you offer and why you are their ideal solution.

When you’re ready to tackle rebranding your business and giving it the fresh look and feel it deserves, call the incredible design, production, and installation teams at DPRINT. With nearly eight decades years of experience, we’ll help you create a brand you and your business will be proud to wear for years to come.