Real estate agents know the power of marketing not only the homes and properties they sell, but themselves as well. Residential real estate marketing means taking strategic steps to connect with homeowners and home buyers. Commercial realtor marketing means buying and selling commercial real estate by connecting with business owners, developers, and property investors. Both forms of real estate marketing consist of everything you do to stage and list properties and attract the right buyers and sellers.
At MyDprint, you’ll discover a plethora of residential and commercial real estate marketing and branding tools in our Idea Center and in every area of our newly redesigned website. We’ve made it easier than ever to choose colors, shapes, sizes, and images that make your real estate marketing tools vibrant and attention-grabbing.
For many real estate agents, that means always having business cards and residential and commercial property brochures on hand and networking with potential buyers and sellers. Real estate marketing is twofold – it’s one part marketing your properties and one part marketing yourself as a realtor. That means designing and strategically positioning many of the following products to draw interested buyers to the properties you have for sale. It also means using many of these same avenues to let sellers know they can trust you to list, promote, and sell their properties at a favorable price.
In today’s digital world, online marketing tools are a necessity. That includes a website, social media profiles, landing pages, social media ads, and event sites that help promote open houses and homebuying seminars and workshops. As important as these online tools are, real estate still relies heavily on offline marketing tools as well. In fact, it probably relies on printed marketing collateral more heavily than any other industry.
Posters, banners, signs, and feather flags are among the most often used marketing tools of successful realtors. Key placement points include property windows, home lawns, skylines, and even at lender locations. Placing property marketing signs in highly visible locations is the key to their effectiveness and success. In addition to attracting attention, real estate signs can help you share valuable information about yourself as a real estate agent or about specific properties that tempt potential consumers into contacting you.
Because they’re in constant motion, outdoor feather flags are ideal for attracting people to available properties, open houses, and mortgage and homebuying workshops. They’re also a clever way to draw attention to your real estate office.
Other must-have print marketing tools and products for real estate agents include business cards and postcards, car clings and window clings, flyers and brochures, and lawn signs and door hangers. The role of graphic design – and a solid graphic design team – in property marketing is critical. Think about it – what do all the marketing products we’ve discussed have in common? Every one of them uses elements and components of graphic design to draw attention and garner interest and sales.
Are you ready to maximize your potential as a real estate agent? Are you ready to list and sell more residential and commercial properties? When you’re ready to step up your real estate marketing to reach new heights of sales, the graphic design team at MyDprint can help you create a suite of residential and commercial real estate marketing products that encompass your ever-growing need for signage.