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September 6, 2018
Small business owners have a plethora of tools and tactics at their disposal to make marketing their business easy. Business cards are one the basics of doing business. In fact, from startups to corporate executives, business cards are usually the first marketing material business owners procure. That makes it essential […]
September 5, 2018
Running a small business is no easy feat. It means marketing on a consistent basis to create a distinctive look and feel your ideal consumer will recognize at a glance. The goal of marketing and branding is to get the right people to pay attention at the right time and […]
September 4, 2018
Did you know graphic design is a subdiscipline of communication design? Communication design creates and develops the structure, content, and representation of your corporate marketing message. According to online encyclopedia, Wikipedia, “Communication designers craft effective and expressive ways to share ideas with others, using an approach focusing on both problem-solving […]
September 3, 2018
Making your home or office your own unique space is one of the best ways to let your creativity influence the environment around you. Your work space, like your living space, needs to meet a few important criteria. It has to allow your creativity to come to the surface and […]
August 31, 2018
As CEO, you’re the lead executive responsible for the operations and performance of the company you represent. One of the biggest tasks of any CEO is setting goals and benchmarks that create a path to success. Setting marketing goals is only the first part of creating that path to success. […]
August 30, 2018
What happens when Company A and Company B sell a similar widget? How does Company A convince potential customers to buy widgets from them versus Company B? They do it with branding. Period. Branding differentiates you from your competitor. It’s what sets your business apart from your competitors. It’s what […]