Pack Your Venue With Effective Live Event Marketing

Event planners, venues, resorts, and hotels work hard to pack their events with the right audience. They do that through a combination of sought-after speakers or musical guests and live event marketing. Marketing a live event involves two sets of marketing materials. One that draws the right presenters and one that draws the right attendees.

Live Event Marketing For Presenters
Presenters for your event might include speakers and facilitators, but it might also include musicians or other artists. To reach these folks and encourage them to participate can depend in large part on how you market to them. For starters, create posters and banners that tout a call for speakers or bands or whatever experts your event needs. Make sure these marketing materials include all the information presenters need to get in touch with you.

The live event marketing material you need for this phase of marketing needs to help each presenter understand the benefits of participating and the target audience you expect to reach. An event that features live music will have a completely different look and feel than an event that is geared toward small business owners, educators, or foodies. Your graphic designer can help you determine the right mix of graphic elements and concise verbiage to reach the right event presenters.

Live Event Marketing For Attendees
The marketing you use to tell the public about your event needs to speak their language. Just like the marketing you use to snag presenters for your event, you’ll need posters and banners that appeal to them. The vibrant, energizing signs you need for live music festivals might not work for small business owners. Similarly, the type of music event plays a role in the look, feel, and tone of your marketing materials because rockers and chamber music enthusiasts might not respond to the same imagery.

Once you’ve determined the target audience for your event, work with your graphic designer to create a mix of marketing language, images, and graphic elements that prompt sign ups and registrations. Start by designing exterior posters and banners that include a direct “link” to registration portals. Use short URLs that are easy for people to remember or make marketing materials so humorous or fascinating that viewers snap pics of them – that way they’ll take your marketing home with them and share it on social media.

Live Event Directional Signage
When it comes to event signage, placement matters. Choose the right – most visible – locations where the largest number of people in your target group will see them. The event signage noted above can be interior or exterior versions – so can the signage you need during your event including signs that:

• Point road and foot traffic to your venue
• Provide parking instructions and navigation
• Direct attendees around your venue
• Point out event vendors
• Point toward restrooms
• Identify speaker and session locations

Ready to make your event a standout success with the right presenters, groups, and speakers? Ready to pack your event and fill every seat by reaching the right members of your target market? Cruise around the Idea Center and put your ideas to work creating the banners and posters your event needs.