Make A Lasting Impression With Career Fair Signage

As your company grows, your employee base grows along with it. It goes without saying that you want to choose from the best qualified pool of candidates. That can means soliciting multiple resumes, relying on the services of a headhunter, or attending industry and community-based career fairs. A career fair can be an excellent opportunity to identify potential candidates. The key is set your company apart from the other businesses looking for those same people.

Unless your designated space is flat against a wall, start with 360° career fair signage. Even if your booth is against a wall, make sure it’s branded on every angle. Choose double-sided signs that catch attention when attendees approach from every direction.

Don’t limit your graphics to your job fair booth. Brand the people manning your booth as well – then kick them out. In branded wearables with appropriate, branded recruiting materials, request that your team members take turns leaving your booth and exploring the entire hall. Lounges, areas where candidates convene to compare notes, coffee and water stations – make sure they routinely peruse these key locations. Additionally, make sure at least three people man your booth at all times. That makes restroom and lunch breaks easier to manage and ensures that if one recruiter steps away, two are still present to meet, greet, and prevent a line from forming.

Think of a career fair as a method of improving public relations. If you’re a startup corporation or have recently undergone a brand overhaul, career fairs are also a great opportunity to increase awareness of your brand. What kind of signage does a career fair require? Banners, posters, business cards, brochures, letterhead, and, yes, promotional and marketing materials.

Businesses and corporations who attend career fairs garner the attention of recent grads, men and women looking for career changes, and job seekers at all levels. Getting your brand in front of them in a positive light is critical. Strong, attention-grabbing signage builds brand awareness among these key people. Why is that so important? Because they’re likely to be members of your target market as well. That means making them aware of your logo, website, and social media channels could be as good for your profit margin as it is for your employee roster.

A career fair has a hidden advantage for your business. It’s a good opportunity to see what your competitors are doing in the way of branding and marketing. Are you looking at your brand with a critical eye? Are you considering a rebrand? A career fair allows you to strategically connect with other businesses, aspiring employees, and potential members of your target market. Those connections can provide you with invaluable feedback.

What job and career fairs are on the calendar for your business and its industry? Count on the graphic designers at DPRINT to create and deliver the signage you need to get the attention you want. With strategic planning, clever graphics designs, and attention to detail, a career fair can become a marketing and branding master class.

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