Leave A Lasting Impression At Your Upcoming Summer Trade Show

Trade shows are large-scale exhibits where business owners – often industry-specific – market and advertise their products and services for potential buyers. They’re a cost-effective way to launch or grow your business, interact with your target market, identify with strategic partners, and leave a lasting impression. Well-planned trade show marketing strategies draw buyers to your booth, increase product visibility, and raise awareness of your brand. Drive traffic to your trade show booth with these marketing strategies.

Staff Your Trade Show Booth With The Right Team Members
A trade show is a lively, intentionally interactive event. In other words, it’s the place you want to have your friendliest, most people-smart team members. Make sure they’re well-versed on your products and services, pricing structures, and company’s features and benefits. Another great trade show marketing strategy is to get those team members out of your booth. If the venue permits it, arm them with your freebies and send them outside your booth to mingle with the crowd and draw them back to your display. Once in your booth, they should find additional friendly knowledgeable brand reps, see exciting product demonstrations, and engage in informative Q & A.

Stand Head & Shoulders Above The Crowd
When you’re one in a sea of exhibitors on a trade show floor, you need to give yourself and your company every possible advantage. Of course, you’ll take advantage of the opportunity to make your booth attention-grabbing and inviting at eye level. Our custom triangular tent canopy stands on the floor and creates a distinctive booth cover that moves visitor’s eye up above the crowded floor. It can be customized with your branding and boast a call to action that draws buyers right to your display. You can achieve the same standout marketing results with a branded, hanging, circular or square custom tent canopy.

Help Your Brand Get Noticed Outside Your Booth
Successful trade show marketing helps your brand continue to hold visitor’s attention once attendees leave your booth. Trade show freebies, swag, and giveaways are most effective when their recipients use them on a regular – hopefully, daily – basis. That kind of frequency means they see your logo and branding with each repeated use. Choose imprintables that make a natural connection with your products. For example, a brewery would give away branded bottle openers while an IT company would offer branded mouse pads.

Create A Suite of Impressive Print Marketing Collateral
From business cards to banners, print marketing is invaluable when exhibiting at a trade show. Because they’re readily affordable and easy to customize, posters, signs, and banners can have a variety of uses on the tradeshow floor and in and around your booth. Strategically placed posters and banners can serve as wayfinders that guide trade show attendees to your booth. Posters and signs are a clever way to promote contests that draw people to your booth. Finally, host a raffle using a fishbowl to collect business cards and a sign-up sheet to collect contact info.

Trade show marketing consists of all the sales and marketing methods you put into place before, during, and after the big event. Print marketing plays a significant role in all three areas. Our DIY design tool gives you the tools you need to create an entire suite of trade show promo materials that are as unique as your business.

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