How To Create An Effective Name Badge For Every Member of Your Team

name badge

As a small business owner, you know the importance and long-lasting effectiveness of attending live events. Your attendance is beneficial on two levels. First, for the opportunity to interact with and hear directly from your target market. Then, for the camaraderie you find in the company of fellow SBOs and strategic partners. In addition to business cards and other marketing materials, a name badge is an important part of small business marketing, branding, and personal presentation.

In addition to networking events, conferences, seminars, and conventions, branded and personalized name badges are an excellent way to identify employees. They can also add an extra layer of security, function as mobile marketing when employees circulate at events and among the public, and add a level of professionalism and trust in situations where customer service is required. Additionally, they offer a durability temporary paper name badges simply cannot match. The key to making name badges work for your small business is making them readable and effective in the first place. Start the name badge creation process with these design tips.

  • Employees tend to avoid name badges that pin on and risk damaging their clothing, while name badges that hang from lanyards might pose a potential choking hazard. Instead, opt for a name badge with a magnetic back that won’t damage clothing and attaches and detaches with a simple snap.
  • Choose fonts carefully. Make sure names and title are readable from a distance by choosing large, bold letters in dark colors like charcoal gray, navy blue, or black.
  • Add the wearer’s full name and their job title. It helps avoid confusion, introduces the wearer before they say a word, and gives them a boost of self-esteem that may make them more comfortable with new introductions and interactions.
  • Don’t forget to include your small business logo on each name badge! Like other components of your badge, your logo speaks before you do. Including it on name badges also helps build familiarity and increase recognition of your brand.
  • Build durability into your name badge by choosing sturdy metal that lasts for years. It’s an affordable option for right now and saves money in the long run as well.
  • Where possible, add eye-catching color – even employee photos – to the name badges you design.


Designing name badges with our design tool is simple and quick. Simply choose the contemporary oval design or the traditional rectangular design. Both are made of sturdy, .030 metal with a powerful magnetic fastener. Choose the images and fonts you need, position them accordingly, and leave the rest to us. With our DIY small business design tool, you can also create your design once, save it in our system (when you create an account), and simply change each name as you go down your list. It’s much faster and easier than recreating your design from scratch every time you add a new member to your team.

Custom name badges can help break the ice, encourage interactions, and even boost facial recognition. Order yours today and start seeing the benefits immediately. Your goal is small business success. Our goal is equipping you to meet yours.