How To Choose Colors and Fonts That Fit Your Brand

Building a business – whether a small business or a huge corporation – depends in large part on building a successful brand. Building a brand allows you to tell the story behind your business, get the attention of your target market, and leave a lasting impression they’ll return to again and again. One of the first steps on the marketing and branding journey is choosing colors and fonts that fit your brand. Sadly, too many business owners simply choose colors and fonts that appeal to their own sense of taste and style. A smarter business strategy, though, would be to choose what appeals to your target market.

Start by deciding how you want your brand to feel to your ideal consumer. Is your brand playful or serious? Whimsical or formal? Traditional or innovative? Start choosing your branding elements based on the personality you want your company to portray. Choose colors that represent your business’s mood. For instance, blue represents serenity, while yellow represents energy. Look for fonts that also set the right mood. For example, don’t choose Comic Sans for a law firm or Times New Roman for a comedy club. Choose each element wisely, the couple the right color choices with the right font choices for the biggest overall brand appeal.

Next, decide what story your business wants to tell. Most companies were formed because they solve a problem or ease a pain point for their overall target market and each individual ideal consumer. Once you know what problem your business solves, you’ll know who your ideal consumer is. They’re the people who are actively looking for what you’re selling. Now, you need to create branding that draws them directly to you.  Knowing who they are, how they make purchases, and how they view your products or services makes your branding easy. Choose the colors and fonts that fit their personality and fit the perception you want them to have of your business.

One of the best parts of branding and marketing is understanding how to incorporate a strong, compelling call to action into the marketing mix. Decide what you want your ideal consumer to do, then select colors and fonts that fit your brand, spur your shoppers into action, lead to sales, and increase your profitability. First appeal to your audience, then tell them why they need you, and finally, tell them how to purchase from you. Strong colors combined with action-oriented fonts will help guide them along the purchase path you want.

At the end of the day, the customers you want to draw to your business have the final say in choosing the colors and fonts that fit your brand. A survey or demographic study can help keep your finger on their pulse. It’s a clever way to get your branding on trend and on track. When you’re ready to choose the colors, fonts, and design elements that represent your brand, check out the design tool at MYDPRINT. Your small business branding and marketing are only one website away. When your small business connects with MYDPRINT, you get the visual identity you need for success at a cost you can’t afford to pass up.