How Personalized Mugs Can Help Promote Your Small Business

Marketing – the key to small business success – consists of everything you do that lets your target market know about the products and services you offer. Small business marketing means you set aside time each day to interact with your ideal consumer, learn about what they want, and strategically promote your business. It means more than doing daily marketing activities – it means creating evergreen marketing pieces as well. Evergreen marketing – marketing that doesn’t contain dates that make marketing pieces eventually unusable – is strategic and smart.

Undated mugs are one of those evergreen marketing pieces that no small business should be without. The vast majority of the population are coffee drinkers, meaning they typically use a mug every day and are likely to have a personal collection of them. If your goal is to increase awareness of your small business and stay top of mind with your consumers, coffee mugs are the way to go. Not only do they work as promo pieces and giveaways, they also have a fantastic profit margin built in when offered for retail sale. Think about the many places you see mugs used every single day – in homes, offices, coffee houses, cafes, colleges and universities. In fact, you’d be hard placed not to see at least one mug as you move throughout your day.

The 11oz ceramic mugs we offer at MYDPRINT are top-quality, easy to care for, and easy to create and customize. Simply choose your mug and open the design tool. Browse our huge clipart collection, or upload your own images, and start placing them strategically on your mug. Your logo is ideal – particularly if you’re using your mugs as small business marketing and promotional giveaways in-store or at events. Humorous clipart and imagery that appeals to your target market work well for mugs intended for retail sales. Dated mugs work well for commemorating special dates and events such as grand openings and holidays.

Once you’ve gotten the images correctly placed, play around with our font selections to add your company name, URL, and branding message. If you really want to make your customers feel special and appreciated, try adding their name to a mug. Once you’ve completed the customization, we’ll wrap you mugs in your unique design, print it, and deliver it right to your door. Durable and affordable, our ceramic mugs help you share your marketing message, boost recognition of your brand, create custom keepsakes, and design appreciation gifts for customers and employees. When emblazoned with quirky sayings and funny quotes, custom mugs become a conversation starter. Another great marketing idea – and a way to sell more mugs – is to design a collection of coffee mugs and encourage consumers to build an entire set of their own. Introducing a new design at regular intervals will pique consumer interest, increase engagement and interaction, and keep consumers coming back. How will you combine your creativity and our outstanding mugs to create marketing magic and build customer loyalty?

Did you get the Lasting Impressions By DPRINT newsletter in your inbox this morning? When you subscribe to our newsletter and blog, you get a weekly dose of corporate and small business marketing strategies that help you choose the right marketing and promotional pieces that help grow your business. You’ll also get up-to-date graphic design principles and properties that help your business stay on top of trends, grab the attention of your target market, and stay a step ahead of your competition.