How Color Theory Influences Graphic Design

Have you seen the new MyDprint? It’s an incredible, self-paced website for business owners just like you. It lets you design and create everything from postcards to banners. When you understand the principles behind color theory, it helps you add the right look, tone, feel, mood, and movement to the graphic designs you use to represent your business. The right color story can contribute to your brand’s personality and vibe and tell your ideal consumers important information about your company.

The colors you choose send different messages to your ideal consumers. Understanding color theory also helps you chose colors that look good and send the same message on each iteration of your marketing materials which creates cohesive marketing that helps your ideal consumers recognize your company. Along with your target market and their preferences, you should also keep factors like the psychology of color and the consistency of your brand’s marketing in mind when making color selections.

Three Important Color Types
Color is an important part of leaving a lasting and favorable impression on your target market and of establishing and increasing brand familiarity. Think of how disconcerting it would be to see an orange logo on your latte sleeve as opposed to the green we’re all familiar with. What if your favorite fast food restaurant boasted black arches instead of the iconic golden ones? How about if online products were delivered to your home in a blue versus brown truck? Now that you have an idea of how color leads to recognition and brand awareness, there three types of color you should be aware of and understand.

• Primary colors – red, yellow, and blue – are standalone superstars that cannot be recreated by any combination of other colors.
• Secondary colors – green, orange, and purple – are incredible understudies that are same proportion combinations of two primary colors.
• Tertiary colors – yellow/orange, red/orange, red/purple, blue/purple, blue/green, and yellow/green – are superstars in their own right because they’re a combination of primary and secondary colors.

Color also affects more than just the backgrounds of your marketing materials. It plays an equally important role in your logo design, font colors, typography designs, and image choices. Of course, you also have to keep consumer preferences at the forefront of your color choices. Often, consumers associate specific colors with specific causes and ideals. For example, many consumers associate green with recycling and environmental concerns or associate blue with water or the sky.

This blog and the tools on MyDprint can help you make color selections that reach the right audience, establish the right mood, evoke the right emotions, and instill the right level of consumer confidence in your target market.

When you explore the color theory and design options at MyDprint, you’ll get the innovative, industry-leading tools you need to create the cutting-edge marketing products your business needs to shine. Visit us today to start using color theory to reach your ideal consumers, boost your brand, and build your business.