Graphic Design Marketing For Cafes & Coffee Shops

As the owner of a café or coffee shop – or any food service business – you already know the importance of marketing your business to reach as many hungry consumers as possible. While establishing a list of ‘regulars’ who stop by your store every day is a laudable goal, it’s also a reachable one. Ideally, the delicious scents and aromas wafting through your doors will market for you. If you need a little more help with marketing that reaches the right consumers and draws them in, the marketing products you create at MyDprint will help you create the effective marketing and branding materials your store needs.

In addition to making delicious food and incredible coffee, hosting study groups and small business owners is an excellent way to get people into your store. Once they’re in and sample your wares, they’re more likely to come back and more likely to tell friends and colleagues about their experience. Additional events you can host that have café and coffee shop marketing built right in include:

• Book launches and signings
• Book clubs and study groups
• New menu item tastings
• Small business masterminds
• Small business networking

By hosting these events in your store – with proper social distancing enforced – you create familiarity in your neighborhood and an appreciation for your willingness to share your space. You can also tell a little of your brand’s story by using humor to reach your target market. Try using A-frame sidewalk signs, whiteboards, or chalk boards to share funny quips, quotes, one-liners, and puns. Coffee and food puns are abundant and can tickle your potentials patron’s funny bone which might tempt them to come inside and tempt their palates.

You can also use the branded café and coffee shop marketing items at MyDprint to create a designated table you can fill with a blank book for collecting customer emails, a fishbowl for collecting business cards, branded swag and giveaway items, and other sign up lists including VIP programs and event space requests.

You build a neighborhood or community coffee shop or café on your menu, friendliness, reputation for excellent service, and ambiance. Your ambiance starts with your sidewalk, doors, and windows and makes its way onto your counters and walls. At MyDprint, we offer all the custom branded, graphic design products you need for café and coffee shop marketing including:

• custom table covers
• branded table runners
• full or partial wall murals
• table tents and displays
• A-frame sidewalk boards
• door and window graphics

With eighty years of experience and innovation in graphic design, graphic communication, visual identity, and café and coffee shop marketing, we’re committed to helping you create an entire suite of marketing products to tempt foot and road traffic into your store. See how easy it can be to boost your coffee shop’s marketing and branding with help from the new and innovative MyDprint.