Effective Ways To Use Humor In Small Business Marketing

Humor is truly a universal language because everybody speaks it. It’s an easy icebreaker, a fast way to create a good impression, and a quick, easy connecting point. That makes humor in marketing a smart way to open doors of communication between you and your ideal consumers. With the following tips and ideas, you can use humor to reach your target market and grab and keep their attention.

• Keep your choice of humor in line with your brand’s voice and personality. Make it part of your content strategy and marketing mix.
• Use humor to soften technical language and complicated instructions. It makes difficult material easier to read and gives the reader a welcome break in a sea of complex language.
• Choose pictures from our comprehensive image library and clipart collection to enhance your funny content with images and clipart that add to the humor.
• Humor in marketing is a kind of play on emotions. It can turn a frown into a smile, create a happy surprise in the midst of a chaotic day, and turn simple client engagement into an opportunity to truly connect.
• Tailor humor to fit the season – especially holidays. Perform a quick Google search for quirky holidays like National Grammar Day, National Cheese Day, and National Bubble Wrap Appreciation Day. Yes, those are all real holidays, each of which can be used to market your small business with laughter and fun.
• Don’t be afraid to poke fun at yourself. It gives you an air of approachability your target market with appreciate. Go ahead and talk to them about product and design fails and small business missteps.
• Keep your humorous content short, simple, and relatable. Keep in mind that humor in marketing doesn’t always have to mean jokes. Try using funny puns, riddles, quips, quotes, and one-liners.
• Want to draw buyers into your retail establishment? Try creating a series of posters or banners with funny riddles and family-friendly jokes. Place them strategically along the route from the local commuter train to your store. Potential customers will follow the poster series right to your door – and right inside for the answer.
• Make a concerted effort to tailor your humorous content to your audience. Use humor in marketing to catch your consumers off guard, but not to insult or shock them unduly. It’s usually a good idea to avoid touchy areas like politics and profane words. Instead, stick to humor the whole family can enjoy.
• Imagine how consumers will appreciate an opportunity to laugh in the midst of a barrage of ads and sales pitches. 

HOW WILL YOU USE HUMOR TO GRAB THE ATTENTION OF YOUR TARGET AUDIENCE?

Humor is a great way to create a welcome distraction in the busy world of marketing. Laughter is often hailed as the best medicine. It’s also a good way to reach your customers on a happy note and send your online and offline marketing into the viral-sphere.

The best marketing efforts are consistently disruptive. At DPRINT and MYDPRINT, we understand the universal appeal of humor in corporate and small business marketing. That’s why we’ve created our Sign Smiles By DPRINT Facebook page. It’s dedicated to humorous signs that tickle our funny bones and make our clients, fans, and followers laugh. With our DIY design tool, you can create posters, flyers, business card, and postcards that use humor to market and promote your business with laughter and a smile.