Does Your Marketing Message Bring Customers To Your Door?

Brick and mortar retailers know the importance of drawing consumers through their doors. From apparel retailers and shoe stores to cafes and restaurants, your marketing message inevitably starts outside your store. Outdoor advertising – the marketing methods that bring consumers to your door – must perform three important functions. They must catch the right consumer’s eye, guide them directly to your location, and inform them of what they’ll find inside.

Outdoor marketing has a plethora of benefits for your retail establishment. It’s high visibility means it’s seen by as many members of your target market as possible. Unlike direct mail or digital marketing, outside advertising has no barrier of entry. No one has to open an envelope, visit a website, or opt onto an email list – they simply have to walk outside. That makes strategic placement of your marketing message critically important. Your advertising must be placed in the right areas and seen by the right people.

Retail marketing must command attention, appeal to your target market, include a compelling call to action, and direct consumers to your storefront and through your doors. That starts with choosing the right outdoor signage to carry your marketing message and build your brand. At MYDPRINT, we’ve put our nearly eight decades of graphic design and communication experience into creating our DIY marketing design tool. It’s a self-paced, small business branding and marketing tool that lets you create all the graphics and print marketing materials your small business needs.

Banners, feather flags, canopies, tents – browse our entire library of outdoor signs and accessories. Choose the right signs for your business, then use our small business marketing and design tool to create custom, attention-grabbing marketing products. Here are a few of the design features you’ll love working with in our design tool:

• add background colors and images or choose clipart from our vast collection
• create custom text and fonts with text shadows, colors, and outlines
• create single or double sided marketing products
• layer multiple design areas to create unique signs
• create inverted, sepia, or grayscale images
• upload and include your logo and tagline

One of the most important features of your outdoor signage is its call to action. The call to action – the words that tell your ideal consumer what action to take – creates a sense of urgency. It compels your target audience to do something: visit your store, seek out a particular product, make a specific purchase, or share your brand with friends and family. To maximize its effectiveness, make sure your call to action is prominently featured in bold text and easily readable font.

HOW WILL YOU USE OUR DESIGN TOOL TO POSITION YOUR SMALL BUSINESS FOR SUCCESS?

Our design tool works where you work – in the cloud – so you get unlimited access and complete creative control over your marketing products. We understand the impact graphic design has on marketing your small business, increasing awareness of your brand, and building a loyal customer base. That’s why we give you the tools you need to build your marketing message and promote your business your way with more than 300 decals, posters, banners, signs, and wall art. Build your marketing materials with our design business and see how we can help you leave your small business mark.