Design An Attention-Grabbing Banner For Your Small Business

The goal of small business marketing is to grab attention and prompt sales and engagement. Because of their sheer size, banners are a great way to get consumer’s eyes on your small business. Making your marketing banners effective depends on two key things – design and placement. The following marketing banner design ideas and tips can help you create banners that prompt your target audience to sit up and pay attention.

Open our DIY design tool and browse our extensive banner collection. Choose the right size banner for the application and placement. Choices include our single and double-sided fabric slipcover banner, silver econoroll vinyl retractable banner, and silverstep vinyl Retractable Banner. When you’re ready to start creating, keep these ideas in mind.

• Verbiage is as important as graphic design if you really want to get the right attention. The two most important pieces of verbiage on your banner are your call to action and contact info.
• Make sure the height and breadth of your font matches your banner, scales well, and is easy to read from a distance.
• Choose short, active, easy-to-read phrases that promote action and elicit a response.
• Use white space strategically and add colors for interest and contrast as needed.
• Choose colors that complement your brand. For example, a relaxation spa would opt for soothing greens, yellows, and blues, while a children’s gym would opt for energetic primary colors.
• Browse our extensive clipart and image library and choose images that scale well and speak to your target market. You can also upload your own images like your logo and other important brand elements to add to your banner design.
• Of course, you should prominently feature your logo, but don’t let it overwhelm your design.
• Ask companies and non-profit organizations you sponsor and support if you can add their logo to your banner. It’s an easy way to get the attention of like-minded consumers.

Knowing where you’ll display your banner can help the design process as well. Banner placement can help you choose between vertical and landscape designs, grommets and clips, and stand and bases. Because banner design ideas depend in large part on banner placement, we also carry the banner carrying cases and accessories you need to properly hang and display your new creations. One of the first things you’ll need to decide is whether you’ll use indoor or outdoor banners or both.

Finally, consider strategic banner design ideas and placement strategies like using banners to create a path to your brick and mortar or virtual front door. Try creating a series of banners that prompt readers to move from one banner to the next. You can also hang banners in places your target audience frequents. Try placing them near local coffeehouses, parks, at community events, and with strategic partners.

HOW CAN THESE BANNER DESIGN IDEAS HELP GET ALL EYES ON YOUR SMALL BUSINESS?

Once your banner design is complete, click the submit button and leave the rest to us. The banners we provide are affordable, durable, and made from the finest quality materials around. It will be ready to hang and delivered to your door fast. Our production team will take your design and professionally produce a banner you can be proud of.