Defining Your Print Marketing Strategy

print marketing strategy

Your print marketing strategy consists of everything your business puts out to advertise its products and services. In today’s digital age, it can be easy to overlook the value of print marketing in favor of digital, online, and social media marketing. Print marketing still has intrinsic value, though, and should not be overlooked in planning your marketing endeavors. A print marketing strategy is a must-have for businesses of all sizes and shapes. Here’s what it includes:

  • Signs
  • Flyers
  • Posters
  • Banners
  • Catalogs
  • Brochures
  • Pamphlets
  • Product tags
  • Vehicle wraps
  • Business cards
  • Trade show displays
  • …and more…

In short, your print marketing strategy is any and every piece of printed marketing collateral that represents your business. Each of these pieces can serve its own distinct purpose but should have several elements in common. Your logo, for example, should be included on everything that represents your company from wallet sized business cards to huge banners. Your color story should also be consistent – not identical on each product, but consistent enough to fit the message of your business.

Your print marketing plan should also have two components – indoor and outdoor print marketing. Outdoor print marketing advertises your business to the world at large but should be designed to speak to your target market. This is the place to tell potential customers who your business is, how it solves the problem they are having, and why your solution is the ideal one in a sea of competitors.

Indoor print advertising sells your business to folks who are already interested in the solution your business offers them. This is the place to tell interested shoppers which items they need, which have discounts attached, and which have accompanying products that will increase their sales and your income. It’s the time to use signs and product tags to increase item purchases and add impulse purchases to existing purchases.

When you work with a DPRINT graphic designer to develop a suite of print marketing products to represent your company, you’ll get eighty years of graphic design and marketing experience behind your products. All that experience and innovation will help you work with your design team to create the right products for your business. That means vehicle wraps for food truck vendors, banners and door and window lettering for retail stores, and business cards for corporate executives.

It also means we’ll strategize with you to think outside the box and come up with new and innovative products to help you break new ground, reach a new audience, or speak to a newly discovered segment of an existing audience.

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