Create Cohesive Branding For Your Restaurant & Food Truck

Many restauranteurs establish a food truck business with a twofold purpose – as a way to market their restaurant and as a way to create a second stream of income. Similarly, many food truck owners have aspirations of growing their food trucks into a brick and mortar restaurant. On either side of the coin, those goals mean creating cohesive marketing and branding that tie both entities together.

Cohesive branding builds the public’s perception of your food service business. That means using a consistent logo, images, fonts, tone, and color story create an image that leaves an impression on your diners and potential diners. For any business, marketing and branding usually start with a logo and tagline but quickly grows further than those two critical elements alone.

Cohesiveness in branding means creating consistency and familiarity in the minds of your target market. It also means giving your brand a personality, creating instant recognizability, and establishing a positive reputation. For food-based business owners, this is especially important because people absolutely must have a sense of trust for the businesses they count on to feed them. Try the following design tips when creating branding for your brick and mortar restaurant and your mobile restaurant.

• Make sure your restaurant and food truck are immediately cohesive with your website and social media profiles. Doing so will help online fans and followers recognize your company and brand offline and vice versa.
• Use DIY tools and your own vision and creativity to design a logo that’s memorable, grabs attention and truly sets you apart from competitors in your field.
• Create a marketing and branding style guide that serves as an internal marketing and design manual for your staff. An internal branding guide is a good way to ensure every member of your team is on the same page and telling your target audience the same story at the same time.
• Choose fonts as carefully and strategically as you choose colors because a font is also part of your message. A font can tell buyers if your restaurant is for children or adults or if it’s casual or refined.
• Keep your finger on the pulse of your ideal consumers. As their tastes, needs, and expectations grow and change, your branding has to grow and evolve to keep up with them.
• Stick to a cohesive marketing and branding theme with your choices of logo and other images that represent your food brand. Also, choose images that scale well and translate into black and white without losing their definition or appeal.

Cohesive marketing and branding do not mean your brand needs to be relentlessly identical everywhere it gets seen. It does mean it needs to be cohesive enough to be immediately recognizable. Use consistent colors, voices, and fonts to create a brand your customers will recognize whether they see it on a food truck wrap, in your dining room, or on print restaurant marketing material.

With the MYDPRINT DIY design tool, you can create custom design elements and unique marketing products that make your restaurant and food truck impressive enough to leave a lasting mark. Our design tool can help you create the consistency and consumer appeal you need to create the restaurant brand your target market responds to.