Creating a sign for your business is one thing. Creating a sign that draws the right sets of eyes and piques consumer interest is another. Since the success of many businesses – especially brick and mortar businesses – relies heavily on the right retail sign designs, we work hard to stay on top of current trends and ensure the signs you receive from us appeal to your target market and draw them into your retail locations.
Because marketing a retail store is also heavily dependent on location-based marketing, your signs should point shoppers directly to your front door. A simple way to get them there is to include your address in your call to action. Make sure it’s easy to find on your website and social media profiles as well. If your sign is close enough to your store, you can add an arrow that points to your door or wording that indicates your location. In addition to your address, try adding words like One Block Away, Around The Corner, or Right Next Door to let shoppers know where you are.
Once you’ve worked with our team to create and design the perfect retail sign designs for your brick and mortar locations, it’s time to think about where the signs will be placed and positioned for maximum impact. You’ll want to place signs in locations that ensure they’ll be seen by two groups of people – those who need your products and services and will travel to get them, and those who are near your store but might not be aware of what’s inside. The verbiage on your sign can help you easily reach each of these crucial groups of potential shoppers.
People love to laugh and feel good – that’s why clever, witty, humorous sayings that tickle the funny bone are always a winner. Puns and one-liners make people laugh, open up, and engage – they also make them share with friends and family. If your restaurant or retail store uses A-frame sidewalk boards, they’re an easy way to use humor to make a point or to tempt a customer to come inside. A clever play on words is always a winning strategy.
The graphic designer you work with will help you understand the importance of your font choices. Choose fonts that are easy to read and opt for short phrases that can almost be read and understood at a glance. You can also use colors, contrast, and negative space to your advantage to ensure your message stands out. Of course, your logo should be on every piece of marketing material you create. Retail signs can also feature product photos and other relevant images to capture attention.
The retail sign designs we create for you are custom-built to meet your specific needs. You can order one or one thousand signs in any size you need. You’ll receive durable interior and exterior signs that last – we even include easy to follow care instructions. Get the brick and mortar retail signs you need by contacting DPRINT today. Our retail sign designs will help you get the right attention outside your store to get the right shoppers inside.