As a coworking space owner, your number one goal is bringing small business owners into your space for monthly, weekly, and daily office rentals. That means creating interiors that are aesthetically appealing and fully functional. Because coworking spaces take many forms, those very important functionality features can vary greatly. For coworking office spaces, it means being equipped with desks, seating, conference rooms, and the latest technology. For coworking kitchens, it means providing kitchen equipment, cooking and baking utensils, and space for product packaging, sampling, and tastings. For creative coworking spaces, it means offering artists lofts that feature appropriate lighting, creative tools, and easy to clean workspaces.
No matter which segment of the small business community your coworking space caters to, the key to drawing small business owners to your facility is effective marketing. That, too, takes on many forms – blogs and other forms of content marketing, networking where small business owners meet, hosting small business-related events, and implementing a rewarding referral program. These are all effective ways to market your coworking space. One of the best ways a coworking space owner can reach local small business owners is with exterior advertising in the form of banners and signage.
How To Create Exterior Banners & Signs With Our Design Tool
First things first – create a user account. Don’t skip this step because creating an account will let you save any images you upload, move easily between design products, and save color and branding preferences.
Choose the type of outdoor signs you need. Your choices include banners, posters and signs, and door and window decals. One of the best features of our design tool is its ability to let you create a single marketing item, then switch between products once you’ve created your first one without having to start over from scratch.
Choose the size of your sign and click the red Design It button to begin customizing it. Select images from our huge clipart collection or upload your own images and logos (just be sure you own any applicable usage rights and licenses). Finally, add text, being sure to choose fonts that are easy to read.
What goes on your exterior banners and signs? Contact info, your URL, coworking features and benefits, and office amenities. Do you offer a free month of rent with an annual contract? Do you offer weekly, monthly, or quarterly live events? Are snacks and beverages, receptionist services, mailboxes, and AV equipment included in each rental? Make sure you advertise them on your posters, signs, and banners.
Once you’ve created your exterior signs, use our suite of DIY marketing products to create business cards, flyers, and promotional giveaways. The professional graphic designers at MYDPRINT know the challenges of creative marketing. We’ve created our DIY marketing software and design platform to give you that same creative advantage. It’s built to work where you work – in the cloud – and to equip you with graphic design tools and elements you can rely on for small business marketing success.
How will you use our design tool to market your small business?