Children’s Photographers: Bring A Smile To Parent’s Faces With Custom DIY Portraiture

Like all small business owners, children’s photographers are always on the lookout for effective marketing techniques. That means identifying your target market, understanding what appeals to them, putting your best effort into each photo session, and creating a realistic, workable, marketing calendar for your photography business. As a children’s photographer, there are two important items that should be included in your marketing calendar. The first is attention-grabbing marketing products. The second is a series of product upsells. Let’s start by understanding what each of these marketing products are and how our design tool can help you create them.

Marketing Products
For children’s photographers, marketing materials consist of digital avenues like a website, social media campaigns and an online portfolio. It also consists of print products like business cards, postcards, and a print portfolio. Our design tool can help with the print products.

• A professional business card is a cinch to create with our DIY design software. You can design cards with your name, contact info, URL, discount offers, and calls to action.
• A selection of marketing postcards lets you provide the same info as business cards, but with more surface room, they also allow you to add photo thumbnails that offer samples of your work.
• The walls of your studio are the best place to showcase your work. Canvas prints of your work in a variety of sizes allow you to quickly and easily create a portfolio gallery right on your wall.

Upsell Products
Children’s photographers have two ideal consumers – the children they photograph and their parents. Understanding the best ways to work with children and coax smiles during studio sessions is important. Knowing how to stage photos that appeal to their parents is, perhaps, even more important. Parents want posed studio shots, but more importantly, they want unique candid photos that capture the matchless spirit and charm of their children. Here are three ways our design tool can help you create a suite of products to upsell that parents will love.

• Photos blown up and professionally stretched on gallery wrapped canvas turn ordinary photographs into stunning portraits that create heirloom-ready family portraiture.
• Create wood wall panels that feature your photos printed on .625 maple veneer wood photo panels. Parents will love the rustic appearance of their children’s photos when they’re recreated in this unique wood format.
• Sleek, lustrous, and sophisticated are exactly what your photos become when they’re turned into metal photoprints. Parents will love this simple photo upgrade.

Go from everyday children’s photographer to high-end family portrait maker with the full suite of features in our design tool. It features a plethora of design options: color stories, text design features, and clipart images – you can even create picture-in-picture images with the ability to layer images. The best part of using our design tool to create product upgrades is that we work together as a team. Simply choose your photoprint, upload your photos, position them, then finalize the design. Our production team takes over from there and creates a professional finished product made from the highest quality materials and crafted in the most state-of-the-art graphic design and production facility in Florida.

How will you use our design tool to create profitable upsells for your business?