Boost Sales In Your Corporate Retail Locations

With today’s online sales environment growing and increasing, brick and mortar retailers are looking for ways to increase traffic and sales in their offline stores. A strategic combination of online and offline marketing tactics can help draw shoppers in and increase corporate retail sales in your locations. Start with unbeatable customer service skills, then try these offline marketing strategies that combine print marketing materials and people skills to boost retail sales.

• Use social media posts, polls, and contests to promote exclusive in-store deals, discounts, and offerings.
• Does your corporation offer delivery services for goods purchased online? If so, consider vehicles wraps that allow your fleet of delivery trucks to market for you whether they’re driving down the street or parked in your lot.
• Post glowing shopper and product testimonials on your website. Use posters and signs to share them in your stores as well as to encourage browsers to become buyers.
• Customers appreciate loyalty rewards. Work with your corporate marketing team to create a loyalty program that gives frequent shoppers VIP status.
• Create a geo-targeted email newsletter that keeps shoppers informed of each local store and their individual special offerings. It’s a great local-based marketing tool for increasing corporate retail sales, boosting local in-store specials, and promoting VIP offerings.
• Our graphic design team can create custom decals and product tags that help leverage online consumer review sites to encourage customers to brag about their finds in your store.
• Does your corporate retail store have a YouTube channel? It should! Ask shoppers to post ‘shopping hauls’ and ‘unboxing’ videos to your YouTube channel or tag the ones they post on their personal channels.
• Combine sales strategies with another corporate retailer to promote each other’s offline locations. For example, a chain of bridal salons makes an easy strategic partner with a chain of tuxedo shops or florists.
• Increase corporate retail sales with a rebrand or corporate makeover. A fresh new look can help reach an entirely new market share or introduce a new sub-segment of your existing market share.
• Similarly, don’t be afraid to break away from the expected and venture into creative marketing avenues to help draw a whole new segment of shoppers.
• Work with your marketing team and our graphic design team to create your own exclusive holiday. We posted this blog last month to explain the benefits of quirky offshoot holidays on your marketing presence.
• Many people watch television on livestreams and specialty channels today. Those channels often give them the option to block ads. That means your corporation should increase its grassroots marketing campaigns. Our graphic design team can help you create posters and banners that help create a marketing campaign that can’t be ignored.

The key takeaway is this – focus on creating a winning shopping environment. During corporate and in-store training, help store employees understand the fine line between helpful and hovering. Don’t allow customers to wander around your store without a greeting, but don’t invite sales associates to hang over their shoulders until their annoyed and ready to walk out. With your training programs and strategic hires, and our graphic design and retail marketing experience, your corporate retail sales can experience the boost they need.