Boost Attendance At Fall Music Festivals

As the sweltering days of summer turn themselves over to cooler fall evenings, the music industry turns to outdoor concerts to showcase their bands and musical groups. Live concerts are selling out all over the world – and yours can be one of them when you implement these live music festival marketing tips, ideas, and tactics.

• Work with a graphic designer to create band-specific posters and banners that let each musical group or artist do some of the work of spreading the word for you.
• Promote livestream snippets and previews of your music festival on your website, social media channels, and ticket sale platforms.
• Advertise in your venue’s locale to reach local music genre fans and on travel websites to reach fans from all over the world.
• Create a food and beverage section and wrap your music festival marketing on each of these vehicles. You can also ask food truck owners to help promote the event with handouts, flyers, and postcards.
• Ask your graphic design team to create onsite banners that steer attendees in the right direction on the day of the event. You’ll find parking, wayfinder, and crowd control signs especially helpful.
• Invite each artist or group of artists to set up and advertise a booth to promote CD and souvenir sales.
• Choose durable, affordable, reusable signage to help make promo materials effective and keep advertising costs down.
• Reaching your audience everywhere they are means advertising at similar events and placing posters in corporate-owned and independent music stores.
• Turn your music festival into a one-stop event by including food vendors, beverage vendors, and souvenir vendors to ensure your audience stays onsite from start to finish.
• Location matters! Pique interest and enhance attendance by choosing a venue that’s a draw in and of itself.
• If your music festival has a YouTube channel – and it should – leverage SEO tools to guide music fans from search engines to your YouTube channel to online ticket sales.
• Put music fans to work on music festival marketing with online and offline ticket contests. You can also equip them to do word of mouth advertising for you by asking them to share your event on social media or hang professionally designed posters and banners in their community.
• Promote VIP ticket sales with posters and signs that boast the perks and privileges of high-end tickets like signed autographs, photo ops, and backstage passes.
• Create an event hashtag and share it in every email and social media post with a call to action and registration button. Include both on print marketing materials to promote even more sales.
• Will fans travel to attend your venue? Ask local hotels to allow you to hang posters near their hotel or leave flyers in their event racks to promote attendance at your event and overnight accommodations at their hotel.

Ensure the word gets out about your upcoming music festival with a combination of an orderly, easy-to-navigate website, a robust social media presence, marketing videos, and influencer marketing. Effective music festival marketing can help you draw the right musical talent and the fans who want to hear them. With our professional graphic designers, their wealth of knowledge, and your own knowledge of your target market, you can easily turn your upcoming music festival into the hottest ticket in town.