Add A Compelling Call To Action To Your Print Marketing Products

Print marketing is a powerful way for small business owners to get the attention of their target market. It includes marketing items like business cards, postcards, flyers, banners, door and window signs, and posters. These items tell your ideal consumers what your business offers and why it benefits them. They also tell your ideal consumers how to do business with you – that part of the marketing equation is called a call to action. One of the keys to making your print marketing strategies effective is adding an easy-to-follow, compelling call to action to every print marketing product you create.

At its heart, every business solves a problem for its consumers. That’s true whether your business sells tangible goods (like widgets, vehicle wraps, or electronics) or intangible services (like information, coaching, or television ads). That makes the main purpose and ultimate goal of your call to action (CTA) to tell your consumer how you solve their problem and why you are uniquely qualified to do so. During the creation process, consider these intentions of your CTA:

• It is short, sweet, and quickly gets to the point
• It rewards your customer with a discount or other purchase incentive
• It points your target market to your virtual or brick and mortar purchase portal
• It creates a sense of urgency that leads your customer to take immediate action
• It invites your customer to engage with you via an online newsletter or live event
• It provides detail in the form of a micro-story that clarifies its goal for your customer

HOW CAN AN EFFECTIVE CALL TO ACTION INCREASES SALES IN YOUR SMALL BUSINESS?

While you’re designing print marketing products for your small business, make sure your CTA is boldly and prominently featured. Make sure it is clear, compelling, concise, and accurate. Take time to craft a CTA that is also consistent to increase its recognition with your brand and create a sense of familiarity among the members of your target market. That doesn’t mean it has to be exactly the same on every print marketing product you create, but it should be consistent with your brand’s message.

Consider The Effectiveness of These CTA Examples:
Click Here versus Click Here To Learn How To Increase Sales In Your Small Business
Sign Me Up versus Join 2,000 Small Business Owners In Our Facebook Marketing Group

As you can see, the CTA you choose for your small business is significantly important – it’s as powerful as all the other arsenal in your small business marketing toolbox. It invites your consumers to engage with you, increases consumer conversions, raises awareness of your brand, and can even boost your profits. Start creating your call to action by deciding what you want consumers to do. A CTA can prompt them to sign up for a mailing list, subscribe to a newsletter, do business with a strategic partner, purchase your product, or refer you to a friend.

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